Senior Email Copywriter

At HOMEROOM, we believe great copy does more than drive action. It builds the brand with every interaction.

HOMEROOM is a retention-first creative studio for modern DTC brands. As a Senior Copywriter, reporting to our Creative Director, you’ll own the voice and messaging for some of our most complex client partners while helping raise the quality of writing across the creative team. You’ll partner closely with Retention Strategists and Brand Designers to shape concepts, turn strategy into compelling stories, and create lifecycle experiences that feel unmistakably true to each brand.

What you’ll do

  • Own brand voice. Become fluent in the brands you support and make sure every campaign, flow and transactional message feels consistent, intentional and distinctly theirs.
  • Shape concepts and messaging. Go beyond the brief. Develop campaign concepts, angles and storytelling with Strategy and Design that connect business goals to ideas customers care about.
  • Write the work. Own copy for key campaigns, launches and flows, balancing strong ideas with clarity and performance.
  • Elevate the writing. Review work and give thoughtful feedback that makes the copy stronger and helps writers grow.
  • Collaborate across creative. Work with Strategy, Design and Creative Leadership from concept through execution, so copy and design read as one idea.
  • Balance speed and craft. Know when an idea needs pushing, when copy needs another edit, and when it’s ready to ship.

What success looks like at 90 days

  • Owning voice and messaging across your assigned brands
  • Developing strong concepts alongside Strategy and Design
  • Producing polished work with minimal creative oversight
  • Raising the quality of writing through feedback and helping Copywriters grow in craft and confidence
  • Balancing multiple brands and deadlines without sacrificing quality

You likely have

  • 4–6+ years in copywriting, brand, advertising, ecommerce or lifecycle marketing
  • A strong portfolio of conceptual and brand writing
  • Experience owning voice across multiple brands and developing campaign concepts
  • Experience reviewing work or mentoring other writers
  • Strong editing, communication and presentation skills
  • A solid understanding of ecommerce and customer lifecycle marketing

You’ll thrive here if

  • You believe the best writing starts with the strongest idea
  • You have a strong point of view but stay open to better ones
  • You care about protecting what makes every brand distinct
  • You enjoy making good work better, whether you wrote it or someone else did
  • You want Copy and Design building ideas together from the start

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Source: Wellfound.

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