SEO Specialist
The mission of Trust Machines is to grow the Bitcoin economy. We’ve recently raised $150M to realize this vision, build Bitcoin apps, and the open-source technologies required to unleash the true potential of Bitcoin for DeFi and Decentralized Applications.
We are seeking a scrappy, growth-oriented SEO Specialist to join our remote-first team at Trust Machines. The role requires a proven understanding of blockchain technology, Bitcoin, and DeFi. As a marketing team member, you’ll collaborate with our content and social teams daily, focusing on driving user growth through our narratives. You’ll be reporting directly to our Content Lead.
What You’ll Do:
- Develop and execute successful SEO and SEM strategies
- Set Content/On-Page SEO, Technical SEO, and Off-Page SEO strategy from the ground up, collaborating with content, product, and engineering teams
- Direct off-page optimization projects (e.g., link-building)
- Implement best practices for branded SERP and other SEM campaigns.
- Focus on improving brand visibility through organic rankings to drive full-funnel visibility via traffic volume, as well as conversions that impact our products like Leather.
- Work with social media and PPC teams to optimize campaigns
- Work with Web Devs team to fix crawl errors, core web vitals and other technical SEO needs
- Manage on-page optimizations: meta descriptions, page titles, internal linking, and more
What We’re Looking For:
- 4+ years of relevant SEO product with a proven track record of impactful campaigns
- Highly data-driven, with the ability to show the direct business impact of successful SEO strategies
- Expert at working in the agile environment (user stories, iterative development, sprints, personas)
- Deep focus on driving increased organic traffic and increasing the engagement and conversion of our paid advertising traffic
- Experience working in the weeds with data using tools such as Microsoft Excel, Google Analytics, Data Studio, Tableau, Google Cloud Projects/Big Query, Google Search Console, SQL, AI tools and/or other common reporting platforms.
- Comfortable with HTML for on-page SEO tactics (source code analysis).
- Able to communicate with engineering teams for Technical SEO fixes.
- Experience working within Webflow, Framer, and Builder is highly preferred
We’d Also Like to See:
- Passionate about web3, Bitcoin, and crypto
- Execution and results orientation – dissect complex problems, identify solutions, and drive these solutions to completion with a high degree of autonomy
- You have a consistent track record of meeting deadlines and taking the initiative to make confident decisions quickly and under pressure.
- Understands internet culture, web3 culture, or has experience creating content for similar communities.