Are you a self-motivated, self-starting left-brain/right-brain graphic designer who is not afraid to wear many hats? Are you excited by the fast pace of an entrepreneurial start-up that caters to other like-minded entrepreneurs? Do you have a passion for the rapidly evolving beauty industry? Then continue reading!
Who are we?
Founded in 2015, Indie Beauty Media Group (IBMG) is a platform that supports beauty entrepreneurs who are disrupting the conventional beauty space.
Our digital trade publication, Beauty Independent, publishes 2-3 articles/day and caters to the needs of beauty and wellness brand founders at all stages of growth through many initiatives like educational conferences, bi-weekly webinars, expert white papers, mentorship programs and more. Our newest initiative, Adit, allows brands to connect with top beauty retailers with whom we partner virtually or through different in-person trade shows throughout the year. This role will support marketing efforts for both our business units: Beauty Independent and Adit.
You’re a graphic designer with 7+ years of experience who understands how to elevate a brand’s identity, not only by creating stunning visuals across digital, social, and print, but can also work with our team to develop an effective marketing strategy that works in conjunction with all sub-brands. You’re comfortable contributing conceptual ideas, writing copy, thinking critically, and taking ownership of projects without needing a ton of direction.
For the right person, there is a TON of growth opportunity in this extremely fast-paced environment.
Duties & Responsibilities:
-Provide art direction for campaigns (largely email marketing and social) and execute designs that are effective and on-brand
-Work with the Marketing Team Lead to ideate messaging and campaigns for the different sub-brands under the IBMG umbrella
-Make proactive suggestions and contributions towards our effort to ensure all marketing communications across various channels and departments remain consistent and align with strategic goals
-Elevate visual identity and bring freshness to all branded collateral
-Constantly identify opportunities to capitalize on the relationship between the different sub-brands in the Indie Beauty Media Group “eco-system” for cross promotion
-Help develop our digital “voice” and execute social media posting for the different sub-brands under the IBMG umbrella
-Accountable for leading and/or supporting the strategic and design development of multiple small and large scale-marketing projects
-Collaborate with marketing, sales, event and sponsorships team for creative execution and development of sales support, sponsorship outreach, and other materials
-Experience working closely with marketers or doing marketing tasks yourself
-Ability to hold a strong design vision while remaining collaborative and open to new ideas
-Exhibit solid understanding of fundamental graphic design concepts with a solid knowledge and use of Adobe Creative Suite—especially Illustrator, Photoshop, InDesign
-Excellent project management skills and a demonstrated ability to prioritize and multitask in a fast-paced environment, handling multiple assignments from conception to completion on deadline
-Have a broad understanding of marketing principles & metrics, and be open to learning more
-Must be self-motivated, deadline-driven and able to work both independently and collaboratively on multiple projects at a time
-Understanding of core brand design concepts with ability to manage consistency and propel the brand forward
-Willingness to work collaboratively and enthusiastically with the whole team—This is a MUST. Our people are what make this company successful. You need to be open to wearing many hats and help the team wherever necessary.
Nice to have:
-Message development and copywriting skills a big plus
-Experience editing video and creating animations (Premier Pro + After Effects)
-Past experience working with beauty brands and/or B2B companies
***Applications without cover letter and sample portfoliowill not be accepted.***
*This is a fully remote position, availability during EST office hours is required.