Trusted Family helps some of the world’s most successful family businesses and family offices in solving their governance challenges through cloud-based technology and industry expertise. As Marketing Manager you will play a critical role in developing and executing our global marketing strategy. Your job will be to increase brand awareness, generate qualified leads and support new GTM initiatives. As a key member of the commercial team, you will have the opportunity to shape the marketing function and collaborate closely with Sales, Product and Client Success Teams.
If you’re an ambitious and results-driven marketing professional ready to embrace the challenge, we want to hear from you!
💫 What You’ll Be Doing
Campaign & Lead Management
Take ownership of pipeline creation and monthly and quarterly marketing objectives
Manage and deliver on internal stakeholder requests from Sales & Client Success for lead generation, nurturing and funnel penetration
Manage spends and campaigns across Google Adwords, Display, Paid Social etc.
Oversee copy creation, testing, web analytics, retargeting initiatives and new channel testing to optimise campaigns to hit company performance goals
Measure, report, and optimise campaign performance, rigorously A/B test, and effectively communicate campaign plans and results with stakeholders at all levels across the organisation
Assist in maintaining sales and marketing data integrity
Be the single point of contact at Trusted Family for requests, questions and feedback/inputs for all marketing & brand communication purposes
Lead the existing marketing team, including the demand generation lead, in-house content writer and freelance graphic designer to generate and leverage existing content for marketing and sales outreach: via newsletter, email marketing, social media, events, other campaigns
Collaborate with our external web partner to ensure timely updates to the website including periodic maintenance and performance optimisation
Market & Product Knowledge
Develop a solid understanding of our industry, product, and the buyer journey
Stay updated with relevant industry and marketing trends
🙌 About You
We are looking for someone who is ambitious, results-driven and has faced complex challenges before. You’ll likely thrive in this role if you can demonstrate the following:
You have 3+ years of experience in a similar position in a B2B, Tech/SaaS startup/scale-up environment.
You have intermediate to advanced knowledge and experience in a variety of tactics: managing SEO/SEM, email, display and paid advertising campaigns.
You have hands-on experience with tools like Google Analytics, Google Search Console, HubSpot, WordPress and other CMS softwares.
You’re a strong written and verbal communicator and demonstrate great presentation skills in written and spoken English.
You’re confident analysing data and tracking KPIs to maximise ROI on marketing initiatives.
You build strong working relationships. We place empathetic communication, constructive feedback and a growth-mindset at the heart of our culture.
💥 Bonus Experience
Working proficiency of additional languages (e.g. French, Spanish, German)
Previous knowledge of the family business and family office industry
🎉 What We Offer
Competitive salary in line with the best in the industry
Vibrant office space in the heart of Brussels (if based in Belgium)
An all-access WeWork co-working card to work from a nearby office desk in your location
A remote work-from-anywhere pass for 30 days in a calendar year
Annual paid time-off and exquisite company retreats
Truly diverse and inclusive team
At Trusted Family, we recognise our people are our strongest asset, and the diverse skills they bring to our international workforce are the driving force of our success. We encourage applications regardless of race, religion, ethnicity, sexual orientation, age, disability or gender. We are fully committed to providing an inclusive and accessible recruitment process for all.