The role requires someone who has worked in a product marketing function before and wants to apply their experience to a lovable SaaS product with a large and loyal customer base.
Your mission: to generate customer stories that inform Toggl’s marketing strategy, turn our website pages into engines of conversion, and create campaigns that drive product growth. You’ll be responsible for presenting our products in ways that will strengthen our brand and boost sales.
For this role, you should be a creative and quantitative thinker. You are familiar with various product marketing techniques, like email campaigns and pricing strategies. Your goal will be to develop and implement the most effective strategies to position and promote our products.
Your days might be spent interviewing users for case studies, refining personas based on information from Business Intelligence, recording a webinar, crafting landing page copy with a specific end-goal in mind, or helping the Marketing team with a collaborative campaign. Product Marketing is a highly cross-functional role at Toggl, working with Communications, Sales, Product, and Customer Support, to name a few.
Our company has always worked remotely. You must be comfortable working on a truly global team, from wherever your home office is located.
Study company products and translate technical details into benefits for the user
Gain a deep understanding of Toggl Track and how users benefit from using it
Develop product positioning and messaging informed by user research, market insights, and product understanding
Think about how stories, pricing, and content align with the product’s value proposition
Identify existing gaps in our product marketing and generate new ideas that improve our communication and drive growth
Follow and analyze market trends to position products
Own and develop our positioning in the software productivity space
Share learnings around customer needs and challenges with the broader team to drive product and business decisions