Headquarters: Remote
URL: https://weworkremotely.com
About the Role
We’re looking for a hands-on GTM + GA4 expert to audit, fix, and fully own our tracking setup across a custom-built platform. You’ll be working directly with a custom-coded environment and expected to bring precision, clarity, and clean data.
If you love making messy tracking setups bulletproof, you’ll enjoy this.
What You’ll Do
Audit our current tracking setup and identify gaps across the full funnel
Configure end-to-end tracking from landing page → key conversions
Set up and validate two core conversion events for purchases.
Implement everything via Google Tag Manager (client-side only)
Capture and pass user data securely for Enhanced Conversions
Ensure clean data flow between GTM, GA4, and Google Ads
QA everything so we can trust the data fully
Requirements
Proven experience implementing GTM + GA4 on custom-built websites
Strong understanding of the dataLayer and event architecture
Hands-on experience with Enhanced Conversions
Experience debugging and validating tracking across tools
Ability to work independently and communicate clearly on what’s broken and how you fixed it
Nice to Have
Experience working with marketplaces or two-sided platforms
Familiarity with subscription funnels and payment tracking
Experience improving attribution accuracy for paid ads
Engagement Details
Hourly contract
Flexible hours, async-friendly
Potential for ongoing work if it’s a great fit
Go to posting –> https://weworkremotely.com/remote-jobs/we-work-remotely-digital-analytics-engineer-ga4-gtm
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