LOCATION: Remote, prefer US based, must be able to work PST hours.
START DATE: March 2021
APPLICATIONS ACCEPTED THROUGH: March 11, 2021
ABOUT THE DIRECTOR OF MARKETING POSITION
Thrive Academy helps coaches and holistic practitioners fulfill their life’s purpose and share their gifts with the world while earning $10,000+ months. We lead with heart, authenticity and integrity and value the energy of possibility.
Thrive is looking to bring on a Director of Marketing who can be a true strategic partner. The Director of Marketing who joins our team will be a strong leader who can drive results from their team (marketing + sales/enrollment), geeks out on all things numbers and manages, analyzes and improves campaigns + launches. This position requires a strong understanding of the online digital marketing model. The role will report directly to the Director of Operations and also work closely with the CEO on strategy.
This is a strategic, leadership, and management level role, therefore, the candidate must be connected to the mission and values of our company.
This is a full time employee position. The selected candidate should be able to work PST hours and occasional evenings/weekends during our events (roughly 10) throughout the year.
YOU’RE PERFECT FOR THRIVE ACADEMY IF…
You have strong digital marketing management experience.
You geek out on data and metrics; improving our reporting, defining what’s broken and the ability to make decisions based on numbers.
You can turn data into visually appealing charts.
You are a natural leader and driver.
You are a life-long learner; watching videos and taking notes so you can deeply understand what we are doing and contribute to the strategy.
You are detail oriented and have strong proofreading skills.
You understand the psychology of copywriting; copywriting skills are a strong plus.
You are able to think high-level and have confident conversations with a CEO by offering counterpoints re strategy and planning.
You have a proven history of driving results in marketing and sales teams.
You can improve evergreen email campaigns by looking at key metrics.
You have brand management experience and can ensure branding consistency across all platforms, media, and products.
You can think critically and have the foresight to see how much we can take on knowing our current workload and team bandwidth.
You approach each day with a sense of urgency and purpose.
You are able to prioritize multiple projects under pressure.
You have demonstrated the ability to mentor, coach and provide direction to a team of employees.
You are a lover of people and bring a high vibe.
You are a light-hearted person who feels life should be fun and fulfilling.
You take pride in your ideas and your work and enjoy giving it your all.
You work hard and like challenges.
You are content in your life and excited about what the future holds.
You can hold people to a high standard.
You approach difficult situations with a positive perspective.
You are delightful, respectful and kind.
You have passion and love what you do.
You are committed and dedicated to the mission, vision, and team you work with.
You are resourceful, have a “can-do” attitude and enjoy solving problems.
You have a great work ethic, mastered time management, and close the loop on every project.
You are curious and always believe we can figure out a way to do something.
You take accountability + ownership and truly excel at your roles.
You can easily navigate through CRMs and digital marketing technology (Infusionsoft).
Marketing Data, Tracking + Testing
Improve evergreen email campaigns: open rate, click through rate, subject line split testing, etc.
Improve key metrics: Enrollment, program, summit and partner summit sign ups, subscribers, analyze show up campaign (understand where everyone came from and what percentage of these people showed up)
Turn data + reporting into visual graphs
Strategic Guidance + Leadership
Lead and manage marketing team members throughout ongoing funnel marketing efforts, programs, evergreen funnels and launches.
Work closely with our enrollment/sales team to ensure they are hitting their KPIs.
Oversee our events; bringing strategy and being the “cheerleader” and support to maximize sales during the event.
Work with our contracted agencies (content, ads) to approve and tweak to ensure stronger conversions, accuracy and that we are always on brand.
Review collateral to ensure details are correct, graphics are spot on and it’s free of errors before CEO reviews.
Work with the CEO to analyze our opts in, funnels, launches and challenges and identify how we can improve based on our data.
Contribute to new partnership development.
Management of departmental objectives.
Track KPI’s + KPA’s and measure them against team performance.
Assist in overall strategy, ideation, and improvements to our campaigns, programs and events.
Translate marketing objectives into clear, creative project plans.
Create and manage marketing project plans in Teamwork to execute campaigns with careful attention to detail and on time delivery.
Create systems and processes and lead the team to utilize these new systems.
Track project status and provide detailed but succinct updates to the founders.
Improve on current systems.
Build out new SOPs and ensure current SOPs are up to date and checked.
ABOUT JESSE + SHARLA
Jesse and Sharla are known as the “#1 Source for turning Coaches and Holistic Practitioners into 6-Figure Transformational Leaders.” They believe that when coaches and holistic practitioners work with more clients, the world becomes a better place.
People from all over the world have come to their events to learn the practical skills and templates to attract more clients and have their first $10,000-month, and what they find they love most are the deeply transformational experiences that help them create a thriving private practice or step into Transformational Leadership.
Thrive Academy is an Equal Opportunity Employer. We are committed to creating a diverse and inclusive community that honors the experiences of Black, Indigenous, Latinx, Asian and other People of Color, and other marginalized identities.