Growth Marketing Manager – (Demand Generation)

Join the Revolution at Leonardo.ai!

Leonardo.Ai is an Australian tech startup. Our mission is to unleash the world’s creativity with its groundbreaking AI-powered platform. In 18 months after our software launched, we’ve quickly grown to over 16 million users worldwide.

Role Overview:

As the Demand Generation Manager at Leonardo.Ai, you will be responsible for building and delivering on a roadmap that scales demand generation across both B2B and B2C audiences.

You will work closely with the marketing, sales, and product teams to create and manage multi-channel campaigns that attract, nurture, and convert leads into loyal customers. You’ll be passionate about delivering new user growth and establishing Leonardo.Ai as a leader in the AI industry.

Key Responsibilities:

• Strategy Development: Develop and implement comprehensive demand generation strategies that align with Leonardo.Ai’s business goals for both the business and consumer markets. 

• Campaign Management: Plan, execute, and optimise demand-gen marketing campaigns (including email, SEO, content collaborations, influencer marketing, and performance marketing channels) to test and scale high-performing channels and campaigns.  

• Lead Nurturing: Design and manage lead nurturing programs to move prospects through the sales funnel using marketing automation tools and CRM platforms.

• Sales Enablement: Support the sales team with relevant content to drive conversion of B2B prospects.

• Content Creation: Collaborate with the content team and platform creators to create compelling and relevant content that resonates with our target audience and supports demand generation efforts.

• Tracking and reporting: Monitor, analyse, and report on campaign performance metrics, providing insights and recommendations to drive program efficiency.

• Collaboration: Work closely with sales and product teams to ensure alignment on campaign objectives, messaging, and lead handoff processes.

• Budget Management: Manage the demand generation budget, ensuring efficient allocation of resources to maximise ROI.

Skills: 

• Commercial experience in demand generation, digital marketing, or a related field, preferably in the technology or AI industry.

• Proven track record of developing and executing successful demand-generation campaigns.

• Strong understanding of marketing automation platforms (e.g., HubSpot, Marketo) and CRM systems (e.g., Salesforce).

• Excellent analytical skills, with the ability to interpret data and make data-driven decisions.

• Strong project management skills, with the ability to manage multiple projects simultaneously.

• Excellent communication and collaboration skills, with a creative and strategic mindset.

Attributes:

•   Highly motivated and results-oriented.

•   Ability to thrive in a fast-paced, dynamic environment.

•   Passion for AI and technology, strongly wanting to drive innovation and impact.

Our Culture:

• Inclusive Culture: We celebrate diversity and are committed to creating an inclusive environment where everyone feels valued and empowered. At Leonardo AI, your unique perspectives and experiences are welcomed and essential to our success.

• Flexible Work Environment: We understand the importance of work-life balance. Enjoy the flexibility to work remotely or from our vibrant offices. We have employees all over Australia, ensuring you can thrive personally and professionally.

• Empowering Growth: Your development is our priority. We offer continuous learning opportunities and career growth tailored to your goals. You’ll be encouraged to grow and excel in your career at Leonardo AI.

• Impactful Work: Join us in shaping the future of AI. You’ll work on innovative projects that have a meaningful impact, and your contributions will help drive advancements in AI creativity.

Leonardo.Ai Benefits:

• Impact the Future of AI

• Competitive salary and equity

• A day off for your birthday 

• Remote and hybrid work options

• 20 days Annual Leave 

• 20 days working abroad

• Four weeks of gender-neutral paid parental leave 

• Wellness budget 

• Home office budget 

• Everyday discounts with Flare 

• Novated vehicle leasing 

• Training and conference expenses 

• Friday meals in the office in Sydney

• Fun and engaging company events, both virtual and in-person

Next Steps:

Ready to revolutionise AI research and empower creativity worldwide? Apply now and join us at Leonardo.Ai to make a significant impact! We’re rapidly expanding and seeking passionate people in various AI roles. 

Don’t hesitate! Even if you don’t meet every requirement, consider applying and join our innovative journey. We encourage you to apply and start the conversation whether you’re based locally in Australia or overseas. 

• Shape the Future of AI: Join us in revolutionising content creation and build a platform at the forefront of generative AI, in an award winning culture.

• Hybrid and Remote Options: Flexibility is key. Choose a work arrangement that suits your lifestyle and allows you to do your best work. Our hybrid team members meet in the Sydney office 1-2 times per week, with free lunch on Fridays.

• Benefits: We offer a generous package including paid parental leave, home office and wellness budgets, remote working from overseas and a day off for your birthday.

• Diversity and Inclusion: We recognise the importance of having a diverse team. We intentionally seek people from a variety of backgrounds, experiences, and perspectives to join our team. We believe in creating an inclusive environment where every voice we hear contributes to our success.

While we love technology, rest assured that our interview process is all human. A Talent team member will review your application, and we’ll contact you either way to let you know the outcome. Here’s what you can expect.

Round 1 – Meet Your Recruiter:

• Our Talent team will reach out and arrange a 30-minute video call where you’ll cover your experience, skills, and career motivations. You’ll also get essential context about the role, the team, and how you can contribute towards our goals.

Round 2 – Craft Interview:

• You’ll meet some team members to discuss the technical task in more depth, work through some technical questions related to your expertise and cover past projects, experience and career aspirations.

Round 3 – Technical Task:

• If you’re applying for a technical role, you may be given a short take-home task to assess your skills and approach to problem-solving. This could be a real-life business scenario to unpack, a presentation, a test or a collaboration exercise. (Please note, depending on the role, the order of rounds 2 & 3 are interchangeable)

Round 4 – Values interview:

• You’ll be able to meet with the Department Head for a short, informal conversation to understand your potential impact, the growth area we can support, and how aligned you are with our values and culture.

If there are any adjustments we can make that would make you more comfortable at any point in the interview process, please don’t hesitate to let us know.