Work All Remote

Role Description

The Social Media Content Specialist plays an essential role in elevating Huron’s brand and showcasing the people, culture, and values behind the brand by driving compelling storytelling across social and digital platforms.

• Support the creation, execution, and performance measurement of social-first content that supports Huron’s multi-channel marketing campaigns.
• Blend strong copywriting capabilities with design skills to produce visually and narratively engaging content that aligns with our brand strategy and business priorities.
• Manage the content calendar, maintain posting cadence, monitor trends, and report social performance to marketing leaders.
• Collaborate with cross-functional teams including marketing strategy, campaign leads, and design to ensure integrated, impactful execution across the customer journey.
• Design and develop social-first content including short-form video, static graphics, carousels, and animations across platforms (LinkedIn, Instagram, YouTube, etc.).
• Write compelling copy that aligns with Huron’s brand voice and adapts appropriately for leadership, campaign, and corporate messaging.
• Maintain a consistent posting cadence across social channels, coordinating timing and frequency with internal teams.
• Research emerging trends, formats, and best practices on social to ensure Huron is differentiated and forward-looking.
• Track and analyze content performance metrics, audience engagement, and channel growth; deliver regular reporting and insights to stakeholders.
• Build assets from scratch or adapt existing materials to meet specific content and platform needs quickly and effectively.
• Support internal enablement by creating post templates and prompts for Huron leaders and teams to increase employee advocacy on social.
• Use generative AI tools (e.g., ChatGPT, Copilot) to accelerate ideation, scripting, and production workflows.
• Align content with the full funnel of brand building—from awareness through engagement and conversion—supporting Huron’s position as a strategic advisor across industries and capabilities.

Qualifications

• Bachelor’s degree in Marketing, Communications, Graphic Design, Digital Media, or a related field.
• 1-3 years of experience in a creative or content marketing role, ideally with demonstrated capabilities in multimedia content creation.
• Prior experience working in a fast-paced, collaborative, and deadline-driven environment (agency or in-house preferred).
• B2B experience preferred, professional services exposure a plus.

Requirements

• Showcase creative and strategic thinking through a curated portfolio of past work (personal or professional), highlighting visual storytelling and brand engagement across social platforms.
• Strong design and video editing skills using Adobe Creative Suite (Photoshop, Illustrator, Premiere Pro, Rush), Canva, and CapCut.
• Excellent writing and editing skills with a portfolio of social copy and branded content across different platforms.
• Demonstrated use of generative AI tools to improve creativity, efficiency, and ideation.
• Social media channel management experience including scheduling tools and platform analytics.
• Proven ability to manage content calendars, plan campaigns, and coordinate cross-functional input.
• Experience with collaboration/project management platforms like Airtable or Wrike.
• Highly organized and detail-oriented, with the ability to manage multiple projects simultaneously.
• Creative instincts paired with a strategic understanding of audience needs and platform dynamics.
• Strong collaborator with excellent communication skills and a proactive mindset.

Benefits

• Competitive compensation and benefits package including medical, dental, and vision coverage to employees and dependents.
• 401(k) plan with a generous employer match.
• Employee stock purchase plan.
• Generous Paid Time Off policy.
• Paid parental leave and adoption assistance.
• Wellness Program supporting employee total well-being by providing free annual health screenings and coaching, bank at work, and on-site workshops.