Social Manager

About the Optimism Collective and Optimism Unlimited

The Optimism Collective is redefining power to elevate humanity by building a more equitable internet. Our vision for this citizen-governed network: a composable, unified constellation of blockchains that can support internet-level activity; powered by the MIT-licensed open source OP Stack.

To date, the Optimism Collective is defined by its focus on scaling Ethereum and funding public goods. We’ve processed hundreds of millions of transactions and are responsible for the largest ongoing public goods funding program in existence.

Optimism Unlimited is a subsidiary of the Optimism Foundation that focuses on supporting the growth, adoption, and governance of the Optimism Collective.

Optimism Unlimited is looking for a Social Manager! Reporting to the Head of Marketing, the Social Manager is a vital role within the Optimism ecosystem, responsible for overseeing and elevating all social media channels. As the Social Manager, you will be at the forefront of shaping the organization’s online presence, driving engagement and growth through innovative and culturally relevant social media strategies.

What are the role responsibilities?
  • Develop and implement innovative social media strategies that resonate with the web3 community, driving increased engagement, follower growth, and brand visibility.
  • Create and curate engaging content that leverages memes, niche humor, and other relevant trends to connect with the blockchain and cryptocurrency communities.
  • Manage all social media channels, ensuring consistent messaging, tone, and brand voice that aligns with Optimism’s marketing goals.
  • Collaborate with external agencies to produce compelling visual content, enhancing the storytelling aspect of social media campaigns.
  • Analyze social media metrics to gauge the success of campaigns, adjusting strategies as needed to optimize engagement and reach.
  • Stay up-to-date with the latest trends in social media, web3 culture, and meme-driven communication to keep Optimism’s social presence fresh and relevant.
  • Work closely with the marketing team to align social media strategies with broader marketing initiatives and campaigns.
What skills do you bring?
  • Deep understanding of vibes, web3 community niche humor, and the dynamics of digital engagement. 
  • Ability to significantly increase followers, likes, and engagement across various platforms in crypto.
  • Fluency in the communities surrounding Optimism to best represent and storytelling on behalf of the Optimism Collective.
  • Proven experience as a Social Media Manager or similar role, with a strong portfolio demonstrating success in growing and engaging online communities, especially in tech or blockchain.
  • Excellent understanding of social media platforms, trends, and analytics, with a specific focus on the web3 and blockchain community.
  • Strong creative skills, with the ability to produce and curate content that is both engaging and aligned with the brand’s voice.
  • Experience working with creative agencies or teams to develop visual content.
  • Exceptional communication and collaboration skills.
Nice to haves
  • Familiarity with Ethereum’s infrastructure, decentralized technologies, and the broader blockchain ecosystem.
  • Experience in a startup or technology company, particularly within a fast-growing environment.
  • A knack for understanding and leveraging web3 and meme culture to create viral content.
What you’ll like about us:
  • We take pride in the accomplishments of our teammates and support each other in doing the best work of our careers.
  • Our team is a diverse group of people from a variety of backgrounds and interests. We cherish our eclecticism and consider it a great strength.
  • We have a transparent, feedback-driven and fun-centric culture.
  • We are a team of builders—our founding team has been working on Ethereum scalability since 2015.

We strongly encourage candidates of all different backgrounds to apply. We believe that our work is stronger with a variety of perspectives, and we’re eager to further diversify our company. If you have a background that you feel would make an impact at Optimism, please consider applying. We’re committed to building an inclusive, supportive place for you to do the best work of your career.

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