Senior Growth Marketing Specialist

Key Responsibilities:

  • Develop and maintain conversion-focused landing pages that align with marketing campaigns and business goals.

  • Monitor and analyze marketing funnel metrics, providing actionable insights to improve conversion rates and overall marketing ROI.

  • Plan, execute, and optimize personalized email marketing campaigns, leveraging segmentation and automation to maximize customer engagement and retention.

  • Manage and optimize in-app and web push notifications to enhance user experience and increase engagement.

  • Work closely with the Content Marketing Manager and Digital Marketing Team Lead to ensure alignment of messaging, campaign goals, and user experience across channels.

  • Use A/B testing and analytics tools to inform and refine strategies across CRM, email, and push channels.

  • Conduct in-depth analysis of campaign performance and user behavior, creating regular reports and dashboards to identify trends, opportunities, and areas for improvement.

Qualifications and Skills:
  • 3-5 years of experience in growth marketing or CRM roles.

  • Proven experience in email marketing and push notifications.

  • Strong understanding of landing page creation and marketing funnel optimization.

  • Familiarity with  A/B testing, marketing automation tools 

  • Excellent analytical skills and attention to details.

  • Excellent communication and collaboration skills.

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