Content Marketing Manager

By Admin 07/11/24 8:49 am Marketing 0 Comments

At Colibri, culture is a critical part of our collective success, and we live our values everyday: Love, Joy,

Boldness, Teamwork and Curiosity. These values guide our interactions with each other, our customers,

and the community as a whole.

We have a rich and storied history. Colibri is one of the pioneers of online professional education,

introducing some of the first web-based professional education courses in 2001. Today, the company’s

family of brands are the leading online professional education platforms in their respective end-markets.

We proudly to serve >1 million customers annually and employ more than 1,000 mission-aligned

professionals. To learn more, please visit: www.colibrigroup.com

Position Overview:

We are seeking a dynamic and strategic Marketing Content Manager to lead our SEO-driven content initiatives. This role will be pivotal in crafting and executing a content strategy that boosts our online presence, drives organic traffic, and enhances customer engagement. The ideal candidate will be a data-driven professional with a proven track record in SEO content creation, optimization, proofing, and management.

This position requires someone who can operationalize an SEO-first content machine—establishing scalable processes for content creation, optimization, and distribution. You will be responsible for building a robust content pipeline that ensures a steady flow of high-quality, SEO-optimized content. Additionally, maintaining and updating existing content to ensure it remains relevant and effective is a significant part of the role.

Your goal will be to create a well-oiled content operation that consistently delivers measurable results, positioning us as a leader in our industry. If you are passionate about SEO, thrive in a fast-paced environment, and have a knack for creating content that resonates with audiences and search engines alike, we want to hear from you.

What You’ll Do

Co-create a comprehensive content strategy with Director of SEO – aligning with business goals across VPS to build a strong organic channel.

Operationalize the strategy via a content calendar (Monday.com board) and manage the production of our writers to ensure we are executing on the necessary steps for the strategy.

Conduct keyword research to identify high-opportunity topics and search queries.

Collaborate with the Director of SEO to integrate best practices across all content channels.

Oversee the production of high-quality, engaging, and SEO-optimized content including blog posts, articles, landing pages, emails, and multimedia.

Ensure content follows the prescribed SEO template provided by Director of SEO.

Implement and manage content deadlines to ensure consistent and timely publication on the content calendar board (Monday.com).

Work closely with Sr. Graphic Designer to ensure all content has the appropriate, engaging graphics for each audience.

Monitor and analyze content performance using Matomo and PowerBI.

Utilize Matomo to track website traffic, user behavior, and conversion rates to assess the impact of our organic strategy.

Leverage PowerBI to create detailed reports and visualizations that provide insights into content effectiveness, including traffic, engagement, and conversion metrics.

Provide regular reports on key performance indicators (KPIs) to stakeholders, highlighting successes and areas for improvement.

Use data insights to refine and enhance content strategies for continuous improvement.

Lead a team of contract writers to produce high-impact, SEO-optimized content.

Foster a collaborative environment with cross-functional teams including marketing, product, and sales to ensure content supports overall business objectives.

Provide training and guidance to content writers on SEO best practices and content optimization techniques

Keep abreast of the latest SEO trends, search engine algorithms, and industry developments around AI.

Experiment with new content formats and SEO strategies to stay ahead of the competition.

What You’ll Need to Succeed

Bachelor’s degree in Marketing, Communications, Journalism, or a related field.

5+ years of experience in content marketing.

Strong understanding of SEO principles, keyword research tools, and analytics platforms (e.g., Google Analytics, SEMrush, Ahrefs).

Proven ability to create and optimize content that drives organic traffic and improves search rankings.

Excellent leadership, communication, and project management skills.

Ability to work in a fast-paced environment and manage multiple projects simultaneously.

Colibri Group welcomes applicants from all backgrounds and experiences, and we understand that not every candidate will meet every requirement listed in the job description. Research has shown that women and people of color may be less likely to apply to jobs unless they feel they meet every qualification, and we want to actively combat this bias in our hiring process. If you’re excited about the role and believe you have the skills and experience to contribute to our team, we encourage you to apply, even if your background doesn’t align perfectly with every qualification listed. We are committed to building a diverse and inclusive workplace, and we believe that diversity of perspectives and experiences is essential to our success. You may be just the right candidate for this role or another position within our organization. Don’t hesitate to take the leap and apply today!

Colibri Group is an equal opportunity employer that is committed to diversity and inclusion in the workplace. Colibri Group prohibits discrimination and harassment of any kind based on race, color, religion, sex, pregnancy, sexual orientation, gender identity, national origin, age, disability, genetic information, or any other status protected under federal, state, or local law.

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