Your daily business
Google rankings, AI citations, LLM share of voice. All up. The client still asks: so where’s the revenue?”
This question is exactly what this whole job is about. Only now you answer it not just for your own accounts, but through a whole team: GTM-first growth advisory that is channel-agnostic, revenue-focused and delivered at scale.
You lead people who lead clients toward pipeline. You own the quality and direction of an entire account portfolio, decide where the team’s highest-impact bets are, develop your people and make the hard calls. Proactively. End to end.
Imagine this
Your first month at YOYABA gives you an unfiltered view into how organic growth actually drives business, across every account your team touches. You see what moves the needle for clients, and why.
No boring first week of PDFs and laptop setup. Your team welcomes you properly and drops you straight into real accounts and real team rituals. You sit in the rooms where strategy gets decided, challenge assumptions in sharp sparring sessions, and quickly realize the bar here is high, and so are the people you’ll be leading.
The learning curve is steep. You realize quickly what this role actually is: strategic ownership of client growth, multiplied through a team.
If that resonates with you, keep reading.
What you do
You think in GTM systems, business impact and team performance. Not rankings, citations or traffic. Everything else follows from that:
Lead and develop a team of strategists, content and ops specialists
Own the strategic quality of all accounts in your team, end to end
Run selected key accounts yourself and stay close to the work
Translate GTM understanding into organic strategies that drive pipeline
Coach your team to lead clients proactively instead of reacting
Steer capacity, prioritization and margins with 80/20 focus
Manage senior stakeholders and own the difficult conversations
Build scalable processes, standards and AI workflows
Hire, onboard and grow talent alongside the Head of Organic Growth
Push new ideas that move the discipline forward
You turn insights into clear recommendations and challenge clients, your team and leadership with better ideas, proactively.
Requirements
Requirements
You understand organic growth deeply and you know what good actually looks like. You can lead a client conversation, a team meeting and a leadership discussion, and steer each one toward business impact.
Several years in SEO, organic growth or GTM advisory, ideally agency, SaaS or B2B
First experience leading people, with disciplinary or functional responsibility
A coaching mindset: you grow people instead of doing their work
GTM understanding and the instinct to think in pipeline and revenue
Strong senior stakeholder leadership and confident escalation handling
Solid grasp of capacity planning, utilization and account profitability
Structured, clear communication at strategic and operational level
Ruthless prioritization and 80/20 thinking
High AI literacy, applied actively in research, analysis and workflows
Excellent German and strong English writing skills
A growth mindset that refuses stagnation
How success looks
Your team’s accounts are measured on pipeline and revenue
Your people lead account direction instead of taking orders
Clients and leadership trust your team with the hard calls
Team quality is consistent across every account
Capacity and margins stay healthy without burning people out
Team members grow, get promoted and stay
Our organic growth advisory runs sharper and faster
We learn from you
Source: YOYABA GmbH job board (Personio).
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