Personal Brand Content & Copywriting Associate

Personal brand around entrepreneurship, startup growth, real-life experiences, business challenges, and the journey of building something meaningful.

a creative and passionate storyteller who understands emotions, audience psychology, and the art of making content relatable.

Someone who doesn't just create content, but understands the thought, story, and emotion behind it.

What You'll Do

  1. Ghostwriting & Relatable Content

Turn thoughts, experiences, opinions, and everyday observations into engaging posts.
Write relatable captions for photos, personal experiences, and behind-the-scenes moments.
Create authentic content around entrepreneurship, startups, growth, lessons.
Develop strong hooks, storytelling angles, and narratives that connect with the audience.

  1. Short-Form Video Creation

Turn raw footage, ideas, and daily experiences into engaging short videos.
Understand hooks, pacing, storytelling, retention, and creative editing.
Add relevant B-roll, captions, sound design, and visual elements where needed.
Make videos feel natural, relatable, engaging, and worth watching.

  1. Content Strategy & Publishing

Plan content calendars and maintain a consistent publishing workflow.
Repurpose one idea into multiple formats without making the content repetitive.
Track performance, learn from audience responses, and continuously improve content.

  1. Creative Thinking & Storytelling

Find stories in everyday moments, photographs, conversations, travel, and more creative things.
Turn ordinary observations into meaningful content.
Suggest creative formats, series, experiments, and fresh storytelling approaches.
Understand what makes people stop scrolling, relate, comment, share, and remember a creator.

Who Looking For
Someone passionate about content creation, storytelling, and personal branding.
Strong writing skills with a natural, conversational style.
Understanding of audience psychology and relatable content.
Practical short-form video editing skills.
Creative thinking, initiative, curiosity, and attention to detail.
Someone who can take responsibility of an idea from concept to publication.
Someone who wants to build a meaningful personal brand, not just complete assigned tasks.

Bonus: Experience in ghostwriting, building creator brands, or creating content in the startup niche.

Who Will Thrive Here
Someone who observes deeply, thinks creatively, understands behaviour, and can turn a simple photo, thought, or real-life experience into a story connect with.

You should be comfortable experimenting, learning from feedback, and taking responsibility for the entire content process.

How to Apply
Share:
Your portfolio
3 examples of content you've written.
2–3 short-form videos you've edited.
One example of how you'd turn an ordinary photograph into a compelling, relatable post.

A brief note explaining why you enjoy storytelling and personal branding.
If you love turning ideas into stories and stories into meaningful connections, I'd happy to hear from you.

Apply for this job

Source: Wellfound.

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