Performance Marketing Specialist

TL;DR

Own paid acquisition across Google, Meta, and TikTok for a fast-growing luxury travel brand. Manage budgets, build and optimise campaigns, test new creative and take direct responsibility for performance. This is a hands-on role for someone who can hit the ground running, make independent decisions and drive results without needing an agency team or constant direction.

Key details

• Role type: Full-time, fully remote
• Working hours: 3:30 PM – 12:30 AM IST

About the opportunity

We're hiring a PPC Specialist for a fast-growing premium consumer brand targeting US and UK audiences. You'll take ownership of paid acquisition across Google Ads, Meta Ads and TikTok Ads, managing campaigns from strategy and setup through to optimisation, creative testing and performance reporting.
We're open to candidates from agencies who have personally managed multiple client accounts and budgets, provided they're comfortable taking full ownership of campaigns and results in-house. You'll work independently in a lean environment, making decisions on where to invest, what to test, and how to improve performance. This role is ideal for someone who enjoys working in startup environments, getting into the details of ad accounts, moves quickly and can deliver results without hand-holding.

What you will do

Paid media ownership

Own campaign setup, management and optimisation across Google Ads, Meta Ads and TikTok Ads, taking direct responsibility for budgets and performance.
Manage budgets, bidding strategies, audience targeting, campaign structures and pacing, making independent decisions on where to invest and what to scale.
Monitor performance closely, identify opportunities and troubleshoot underperforming campaigns without relying on an agency team or external specialists.

Creative testing and optimisation

Develop and test creative angles, ad concepts, messaging and formats in collaboration with the brand or creative team.
Analyse campaign results to understand which audiences, creatives and landing pages drive the strongest conversion and acquisition outcomes.
Build a structured testing roadmap, launch experiments quickly and use the results to improve performance over time.

Measurement and growth

Track and report on key performance metrics, including CAC, ROAS, conversion rates and spend efficiency, connecting paid media activity to business outcomes.
Ensure tracking and measurement are working correctly across pixels, UTMs, conversion APIs, GA4, and other relevant tools.
Identify opportunities to improve the customer journey, from ad click and landing page through to signup, checkout and conversion.

Who we are looking for

• You have 4+ years of hands-on experience in PPC, paid media or performance marketing, ideally managing campaigns across Google Ads and Meta Ads, with TikTok Ads experience also highly valuable.
• You have experience running campaigns targeting US and/or UK audiences, with an understanding of the market, consumer behaviour and paid acquisition dynamics.
• You've personally managed ad accounts, budgets, campaign setup, optimisation and performance. You're not purely client-facing or someone who only oversees work done by an execution team.
• You're comfortable owning meaningful ad spend and being accountable for results, making independent decisions without needing constant guidance or a large team around you.
• You understand performance metrics such as CAC, ROAS, conversion rates and LTV, and know how to use campaign data to decide what to scale, test or stop.
• You're confident with creative testing, audience experimentation, campaign analysis and troubleshooting, and can explain why a campaign is or isn't performing.
• You're resourceful, proactive and comfortable working in a lean environment where you need to identify problems and take action yourself

Bonus points if you have

• Worked at a performance marketing or digital agency managing multiple client accounts and budgets across Google, Meta and TikTok
• Experience in travel, hospitality, luxury, premium consumer, e-commerce or other high-value products and services
• Experience marketing to affluent, aspirational or high-intent audiences
• Worked with membership, subscription or marketplace businesses
• Experience with landing page testing, conversion rate optimisation, attribution or full-funnel performance
• Used AI tools or automation to improve campaign analysis, creative testing or paid media workflows

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