Marketing Strategy Lead

Job Summary

The Marketing Strategy Lead partners with the Small Business and Middle Market teams to translate business priorities into actionable B2B marketing strategies, plans and initiatives. With a focus on agency relationships, sales enablement and agent engagement, this role helps communicate Westfield’s value, equip agents and agency-facing teams, and support profitable growth. Working across Sales, Product, Underwriting, Research & Insights, Communications, Digital and Creative teams, the role connects business objectives to coordinated marketing execution.

The position is responsible for developing strategic marketing plans, identifying marketing opportunities, creating project briefs, managing campaign budgets and coordinating the execution of marketing initiatives. Strong strategic thinking, relationship building, project management and the ability to influence and move work forward through others are critical to success.

This is an individual contributor role that combines B2B marketing expertise and strategic thinking with hands-on planning, coordination and execution.

Job Responsibilities

• Develops B2B marketing and sales enablement strategies, content and resources that equip agency-facing teams and agents to effectively communicate value, identify opportunities and support customer conversations.
• Develops and executes strategic marketing plans with business unit leaders to align sales plans, profitable growth and forecasts with meeting business unit goals.
• Identifies new and/or improves existing marketing strategies, proactively evaluates marketing opportunities, interprets agent, customer and consumer needs and leverages best-in-class market research and analytics/customer analytics.
• Assesses marketing opportunities and develops, implements and measures appropriate programs to advance marketing strategy. Utilizes all traditional and innovative marketing channels, including digital, mobile and social media.
• Helps turn strategy into a sales plan for various business units and defines the market position of the business unit in relation to strategic objectives, value proposition, differentiators, agent and customer engagement experience, etc.
• Works in alignment with business unit product management, channel strategy and portfolio assurance responsibilities to determine capability requirements and opportunities for the marketing plan.
• Defines and monitors success and control measures, monitors business unit functionality and makes deliverable management and control conclusions.
• Uses customer and end-user insights, market and competitor analysis to identify target market and business unit opportunities for profitable growth.
• Conducts fact-based market analysis to systematically evaluate, prioritize and recommend marketing opportunities to grow business in line with corporate and business unit objectives.
• Develops and maintains a segment value proposition based on a comprehensive understanding of consumer and market dynamics.
• Collaborates effectively with business unit teams and corporate functions to set and align segment marketing/value proposition vision, strategy and roadmap with corporate strategy with the focus on target markets, customer propositions and experiences, marketing strategy and innovation.
• Employs an agile mindset and acts as a change leader integral to developing the organization’s understanding of segment strategy, engaging and educating stakeholders on the overall strategy and related benefits.

Job Qualifications

• 5+ years of experience in Marketing or a related field.
• Bachelor’s degree in Business, Marketing or a related field and/or commensurate work experience.

Licenses and Certifications

• Certified Marketing Management Professional (CMMP)

Location

Hybrid- defined as working three or more days per week in the office if the employee’s residence is within 50 miles of Westfield Center, OH; OR Remote-if the employee resides more than 50 miles from Westfield Center, OH.

Behavioral Competencies

• Collaborates
• Communicates Effectively
• Customer Focus
• Decision Quality
• Nimble Learning
• Builds Networks
• Plans and Aligns
• Drives Results

Technical Skills

• Competitive Intelligence
• Customer Marketing
• Business Strategy
• Statistical Analysis
• Customer Service
• Technical Documentation
• Monitoring and benchmarking
• B2B Marketing
• Sales Enablement
• Integrated Marketing Strategy
• Project Management
• Stakeholder Management

This job description describes the general nature and level of work performed in this role. It is not intended to be an exhaustive list of all duties, skills, responsibilities, knowledge, etc. These may be subject to change and additional functions may be assigned as needed by management.

Founded in 1848, Westfield is a global leader in property and casualty insurance, delivering superior risk insights and innovative solutions to customers through a diverse portfolio of insurance products. Westfield underwrites commercial, personal, surety, and specialty lines of coverage through a network of leading independent agents and brokers in the United States and specialty products through Lloyd’s of London Syndicate 1200. As a mutual insurance company with more than 3,000 employees, Westfield has revenues in excess of $4 billion and more than $10 billion in assets.