Marketing & Growth Lead

About XCut AI

XCut AI is a seed-funded AI workspace for viral content. We find the posts outperforming everything else in any niche, decode exactly why they worked, and generate your version — script, carousel, thumbnail, or Meta ad — in 60 seconds.

We help creators, agencies, and content teams turn what's already working on social media into ready-to-publish scripts, carousels, thumbnails, and ad creatives—in minutes and in their own voice.

This role exists because we are now ready to build a real, repeatable growth engine.

The Role

We are looking for a Marketing & Growth Lead to own revenue-driving growth at XCut AI — not brand awareness, not vanity metrics, but actual paying customers and signed agency deals.

This is a builder role at a very early-stage, lean, funded startup. You will be one of the first hires on the team, working directly with the founder, with real ownership over strategy and execution from day one.

This is not a role for someone who wants a defined playbook handed to them. The playbook does not exist yet — you will build it, test it, and refine it in real time, with the founder as your closest collaborator.

What You Will Own

Revenue & Lead Generation

• Build and run paid acquisition campaigns across Meta, Google, and other relevant channels.
• Own the full funnel from ad spend to signed customer — not just clicks and impressions.
• Continuously test, measure, and optimize CAC, conversion rate, and channel performance.
• Report on real numbers weekly — leads generated, cost per lead, conversion to paid.

Agency & High-Ticket Client Acquisition

• Identify, approach, and onboard digital marketing agencies as XCut customers — our highest-value segment.
• Build outbound and partnership motions to bring in agencies and high-ticket clients directly.
• Own relationships from first contact through signed deal and onboarding.

Growth Strategy & Experimentation

• Bring a system-level approach — treat every channel and campaign as something to test, measure, and improve.
• Identify and pursue organic and viral growth opportunities alongside paid acquisition.
• Work closely with the content team to align paid and organic growth efforts.

Who You Are

• You have a proven track record of driving real revenue and lead generation for a company — not just running ads, but tying spend directly to business outcomes.
• You have direct experience getting agencies, partners, or high-ticket B2B clients onboarded — not just consumer-facing campaigns.
• You have worked at or with an early-stage startup before, and understand what it means to build something with limited resources and high ambiguity.
• Ideally, you have experience in or around the AI, SaaS, or creator economy space — you understand the audience XCut serves.
• You are comfortable owning a budget and being measured on the return it generates, not just the activity.
• You think like an operator, not just a marketer — you care about CAC, payback period, and unit economics, not just engagement.
• You are excited by ambiguity and ownership, not intimidated by the absence of a playbook.

Compensation & Ownership

We want to be completely transparent about where XCut AI is today.

We are a funded but pre-revenue startup. Because of this, this role is not structured as a traditional salaried position from day one.

This is primarily a performance-driven opportunity built around revenue sharing and the potential to earn meaningful equity based on the results you create.

We are building a lean team of people who want to help create something valuable from an early stage and participate in the upside they help generate.

This opportunity is best suited for someone who is confident in their ability to drive growth, comfortable operating in an early-stage environment, and excited by the possibility of building long-term ownership rather than optimizing for short-term salary alone.

Why This Role Is Worth It

The market XCut operates in is moving fast.

This is not a slow-moving category — the opportunity in front of us is real and immediate.

If you are someone who wants to prove what you can do, be rewarded directly for the growth you create, and help build the early playbook for a company in a genuinely fast-moving market — this role is built for you.

How to Apply

Reach out directly with a short note on the specific revenue or lead generation results you have driven in a previous role, along with any relevant numbers — CPL, conversion rate, deals closed, or revenue influenced.

We will move quickly for the right person.

XCut AI · xcut.ai ·