Marketing and Demand Lead (1099, Performance Pay)

QHR is hiring one marketing and demand lead to own every headset we sell online in 2027, and the leads our 11 sales reps work. You run the ads, the Kickstarter launch, email, SMS and the website. The rule that matters most: it can cost no more than $35 in marketing to sell one headset. You work as a 1099 contractor. Pay is $5,000 a month plus bonuses for every headset traced to demand you create and for staying on budget. That is about $100,000 a year at target, with no cap as you scale.

QHR makes headsets for people who work in loud places and talk on radios: pilots, helicopter and ground crews, paramotor pilots, tactical teams and industrial crews. QHR is an early-stage startup with 4 core team members and 50+ people in manufacturing and production at our factory partner. You would be the first person whose whole job is marketing.

What you own

• Paid ads. Meta, Google and YouTube to start. You set the plan, build the creative with us, launch, test and cut what doesn't pay back.
• The Kickstarter launch. Pre-launch list building, launch week, and turning backers into reviews and referrals after.
• Email and SMS. Our Klaviyo lists, flows and campaigns, from first signup to repeat purchase.
• goqhr.com. Landing pages, product page copy, offers and conversion rate. Shopify is already built. You own what it says and how well it sells.
• Leads for the sales team. Fleet and dealer inquiries from ads, the site and trade shows, qualified and handed to the right rep within one business day.
• Tracking. You know what each channel costs per headset, every week, and you can show your math.

You are not expected to build products, write firmware or run customer support.

Your targets

• Headsets sold online (goqhr.com and Kickstarter) in 2027: 8,500, about 710 a month on average.
• Marketing cost per headset sold online: $35 or less.
• Qualified fleet and dealer leads passed to reps: set with you in month one.

Cost per headset is total ad spend, agency and influencer fees, and paid placements in a period, divided by headsets sold online in that period. Your pay and our tools budget are not counted against it. Months will not be even. Kickstarter and product launches will spike, so we judge cost per headset by quarter, not by week. Pro ships Q1 2027, Tactical Q2 and Mesh Q4. Much of the year is pre-orders. If a ship date moves, we adjust your targets in writing.

How you get paid

1. $5,000 a month base. $60,000 a year, paid monthly.
2. A bonus for every headset you sell. It counts only headsets we can trace to demand you created, and the rate goes up as you scale. Paid monthly, on orders QHR has been paid for. No cap.
3. $1,500 cost bonus each quarter that your marketing cost per headset is $35 or less. Up to $6,000 a year.

What counts as your headset. An online order counts when its last tracked click or code within 7 days came from something you run: a paid ad you launched, an email or SMS campaign or flow you built, or a promo code, affiliate, influencer or partner link you set up. Shopify order source, UTM tags and codes are the record. Direct visits, organic search you didn't drive, reps' own deals and orders through licensing partners do not count. If a case is unclear, the founders decide, in writing, within 30 days.

Your per-headset rate grows as you scale. Tiers reset each calendar year.

• Headsets 1 to 4,000: $3 each, always.
• Headsets 4,001 to 8,500: $5 each, in quarters where cost per headset is $35 or less.
• Headsets 8,501 and up: $7 each, in quarters where cost per headset is $35 or less.

In a quarter where cost per headset runs over $35, every headset that quarter pays $3 and that quarter's $1,500 cost bonus is not paid.

Leads you send to reps. A fleet or dealer lead you generate and pass to a rep earns you $2 per headset when that rep closes it within 90 days. Those headsets also count toward your tiers.

What a full year looks like, counting online headsets only and staying at or under $35 every quarter:

• 50% of target, 4,250 headsets: about $79,250
• 75% of target, 6,375 headsets: about $89,875
• 100% of target, 8,500 headsets: about $100,500
• 125% of target, 10,625 headsets: about $115,375
• 150% of target, 12,750 headsets: about $130,250
• 200% of target, 17,000 headsets: about $160,000

You work as an independent contractor (1099), not an employee. No benefits yet. You cover your own taxes, health insurance and retirement. If an order is returned or refunded, its bonus comes back out of a later payment.

Your budget

Your ad budget grows with sales: $35 for every headset sold online. At target that is about $297,500 for the year. We release it monthly, based on what sold the month before, plus a launch budget for Kickstarter that we agree up front.

Separately, you get about $70,000 for the year for tools, creative, video, trade-show booths and demo units. Klaviyo, Shopify and our ad accounts are already set up and paid for. You approve every dollar of spend inside these budgets. Anything over them needs a yes from the founders first.

What you should know before you apply

We would rather you say no now than quit in month four.

• You are the marketing team. No agency on retainer, no designer on staff. You get the founders, product renders, video footage, demo units and direct access to engineering.
• The $35 line is real. It is how the whole company plan works. If cost per headset runs high, we will cut spend together before we raise the budget.
• Most products ship later in 2027. You will be selling pre-orders for much of the year, and ship dates can slip.
• No benefits yet. QHR is an early-stage startup and you work as a 1099 contractor.

You will do well here if you

• Have run paid acquisition for a physical product and can show cost per purchase, not just clicks.
• Have run, or helped run, a hardware crowdfunding launch.
• Write clear copy and can brief and edit creative yourself.
• Know Meta, Google, Klaviyo and Shopify well enough to work in them daily.
• Can talk to a pilot, a crew chief or a dealer and turn what they say into an ad.

This is not for you if you

• Need a team, an agency or a big budget to get results.
• Measure success in impressions or followers.
• Need a salary with benefits in the next 6 months.

When you apply, send three things: a campaign you ran with its spend and cost per purchase, a hardware or crowdfunding launch you worked on, and one ad you would run for QHR in your first week. We reply to everyone.