Lead Generation Specialist (Research & Customer Support)

About Kritik

Kritik is a fast-growing EdTech company focused on improving student engagement, peer feedback, and academic accountability in higher education through our platforms, Kritik360 and VisibleAI.

We are looking for a detail-oriented and proactive Lead Generation Specialist to support our growing sales team. The primary focus of this role is researching, identifying, and organizing high-quality leads to help our team connect with professors and educational institutions.

This is a dynamic role that also offers opportunities to assist with customer support, marketing, and other operational tasks.

Key Responsibilities

Lead Generation (Primary Focus)

• Research and identify potential leads, primarily professors and educational institutions across North America.
• Gather, verify, and update contact information, including names, emails, phone numbers, and course details.
• Research university websites and course schedules to identify relevant prospects.
• Maintain, organize, and enrich lead databases using HubSpot, Google Sheets, and other tools.
• Collaborate with the sales team to prioritize lead generation requests and ensure accurate, up-to-date prospect information.
• Track lead generation progress and provide regular updates.

Other Responsibilities

• Assist with customer support inquiries and help resolve basic user issues.
• Support quality assurance (QA) testing and report potential platform issues.
• Assist with marketing activities, content creation, and social media management.
• Support recruiting, community management, and other administrative tasks as needed.
• Collaborate with different departments on projects and daily operations.

Qualifications

• Strong online research skills and attention to detail.
• Excellent written and verbal communication skills in English.
• Comfortable working with spreadsheets, databases, and CRM tools.
• Highly organized, reliable, and able to manage multiple priorities.
• Ability to work independently in a remote, fast-paced environment.
• Willingness to learn new tools and take on different responsibilities.
• Experience with HubSpot, lead generation, data enrichment, or customer support is an asset.
• Previous experience working with educational institutions or EdTech companies is a plus, but not required.

Why Join Kritik?

• Work with a growing EdTech company making an impact in higher education.
• Collaborate with a supportive, international team.
• Gain experience across sales, marketing, customer success, and operations.
• Opportunities to learn, grow, and take on additional responsibilities.

If you're a resourceful, detail-oriented individual who enjoys research, organization, and contributing to a growing team, we'd love to hear from you!