Head of Marketing

The Opportunity

AI is redefining how work gets done and how companies build their teams. The ones that win won’t just hire people: they’ll combine the right talent with AI to get results faster than ever. Workana is built for exactly that, and the story hasn’t been told yet. You’ll be the one to tell it.

We already have what it takes. More than 2 million professionals join Workana every year, over 500,000 companies have hired through the platform, and we have ten years of real work across Latin America behind us. What’s missing is a growth engine that makes the US and LATAM markets hear about it, and turns that into revenue.

This is a hands-on builder role. You’ll lead a dedicated team of specialists, but you’ll get into the work yourself, from writing and launching campaigns to digging into the numbers. For us, marketing exists to generate business: brand, events and content matter to the extent that they bring in opportunities and customers.

The objective is simple and ambitious: make Workana the first name US and LATAM companies think of for great talent, and turn that into revenue.

Where Do You Shine?

This is the most important part of the role.

Content and storytelling

We have a story worth telling. Your job is to make sure the right people hear it, remember it and want to be part of it. You can take a business idea, a customer story or a market trend and turn it into content people want to read and share, using AI to research, draft and test faster without losing your voice. And you know that producing it is only half the job: you think of LinkedIn, email, partnerships, communities and customer stories as ways to get it in front of potential buyers.

Building a demand engine at scale

You’ve built demand before, not just managed marketing activities, and you know how to turn it into a system. You decide where to play and how to win: which markets, audiences and channels to bet on, with a plan tied to revenue. Then you build the engine that runs it at scale, putting AI at the core so every test, campaign and insight feeds the next one, and a lean team generates more demand every month. You work hand in hand with our commercial team: our salespeople are closers, not hunters, so the demand that reaches them is generated by yours. Your goal isn’t visibility or awards: it’s revenue.

Your Team and What You’ll Build Together

You won’t be building this alone. You’ll lead a dedicated team of specialists, working as a single team for both the US and LATAM, with campaigns and messaging adapted to each market.

You don’t need to be an expert in every channel: your team brings that depth. We’d rather hire someone exceptional at demand generation and storytelling than someone who is average at everything.

What You’ll Be Selling

Workana helps companies access experienced Latin American talent, mostly fluent in English, working in time zones compatible with the US and increasingly equipped to work in AI-enabled environments. We offer individual talent, cross-functional teams and outcome-based projects.

The value proposition is the same in both markets: speed, and we handle sourcing and vetting end to end. In the US we add nearshoring: top talent at a fraction of the local cost. Your job is to make sure the right buyers understand why Workana is different and have a reason to start a conversation.

Our ICP

• Mid-market and enterprise companies in the US and LATAM.
• Heads of Engineering, VP Product, CMO, Head of Sales, VP Customer Success and other senior decision makers.
• Companies hiring across engineering, marketing, sales, support or product, including teams adopting AI and new ways of working.

How Success Is Measured

The ultimate measure is revenue: new customers coming out of the marketing and sales engine. Building that engine from scratch takes time, and the strongest results arrive 8 to 12 months in. That’s why we look at three stages:

• Early activity: traffic, leads, first meetings, email replies and open rates. This is what moves first and tells us whether we’re on the right track.
• Opportunities: from the second quarter on, we expect to see real opportunities open in the pipeline.
• Revenue: opportunities that turn into customers.

In your first weeks, we’ll establish the current baseline together, and you’ll build a 12-month plan with concrete milestones, the lead and conversion targets the role will own, and the hiring plan for your team. We’ll review it every quarter and adjust it as we learn.

What the Process Looks Like

• Chat with People: overall fit and motivation, with questions about real examples.
• Strategy case: we give you Workana’s growth target for 2027 and you build the marketing budget and team to get there: where you’d allocate money, why, and how you’d measure it. You prepare it at home.
• Stakeholder presentation: you present the case to leaders from different areas, who will dig into your past campaigns and their numbers.
• References: conversations with former managers and peers.

Requirements

• 6+ years in B2B growth marketing, with experience leading teams while staying hands-on in the day-to-day work.
• You have personally generated qualified leads and revenue, and you can back it up with concrete data: what you did, which channels worked, how many leads you generated and how many became customers.
• You work with data every day and build your own dashboards instead of waiting for someone to hand you the numbers. You make decisions with data, even when the information isn’t perfect.
• You write very well and turn rough ideas into clear content quickly, without needing several rounds of editing.
• Excited, not scared, by a blank page. The playbook isn’t written yet: you and your team will write it.
• Fluent Spanish and advanced English. Portuguese is a plus.

• Experience selling to Engineering, Product, HR or other senior decision makers at US and LATAM companies.
• Experience in staffing, talent, SaaS or professional services.

Benefits

• The chance to build Workana’s growth engine from the ground up, with a differentiated product, a huge talent ecosystem and real autonomy to bet on bold ideas.
• A dedicated team of specialists that you’ll build and lead.
• Direct access to the CEO and the leadership team, with visibility into the commercial performance of the business.
• A fast-moving environment where good ideas get tested quickly.
• Competitive compensation with performance upside tied to results, plus remote work.
• Unlimited PTO.