GTM Associate (Business Development)

About us

We make a wearable AI assistant built into a cap, with an on-device voice assistant and non-invasive attention/focus monitoring. You talk to it and it gets things done hands-free: look up procedures, log notes and hazards, draft quotes and follow-ups, get coached on the job. We’re a small team, and you’d be one of our first GTM hires, working directly with the GTM Lead.

We go to market in two ways:

• Direct B2B sales. We sell to companies where people do knowledge or physical work with their hands full, such as construction firms, industrial and equipment businesses, and golf and country club operators. For them it’s a tool for training, safety, documentation and productivity on the job.
• Channel and distribution partnerships (B2B2C). We partner with established brands and retailers who want to offer a co-branded version to their own customers, such as a golf or equipment brand stocking it on its shelves or in its online store. Here the job is finding the right partners and making the case that it would appeal to their customers.

The role

You’ll own outbound across both motions. We have a large pipeline of leads, mostly at the Lead stage, and no one has had the time to work them properly. You’ll research accounts, start conversations, follow up, and book meetings for the GTM Lead, both with direct customers and with potential channel partners.

What you’ll do

• Research accounts and decision-makers, such as operations, safety, training and innovation leaders at contractors, golf operators and equipment brands
• Identify and reach retail, merchandising, licensing and partnerships leaders at brands that could carry a co-branded product
• Write cold outreach by email, LinkedIn and text, supplemented by cold calls and persistent but polite follow-ups
• Book qualified meetings and hand off with clear notes
• Keep our CRM (Attio) accurate: stages, notes, next steps and follow-up tasks
• Report back weekly on what’s working, and which segments and partner types respond
• Suggest ideas for new segments, partners, messaging and channels

What we’re looking for

• 0–2 years of experience. A recent grad, or someone early in a sales, marketing, ops or startup role.
• Strong writing
• Ability to drive personalization at scale
• High rate of curiosity and learning across new products and industries
• Organized and self-directed. You manage your own schedule and follow through without reminders.
• Comfortable with rejection and persistent without being pushy
• Interest in AI and wearables is a plus, but not required
• Nice to have: prior outreach or sales experience, familiarity with CRMs (e.g. Attio) and outreach automation tools (HeyReach, Lemlist, etc.)

Tools you’ll use

• CRM: Attio
• Lead Qualification: Apollo
• Outreach Automation: Instantly, HeyReach

Compensation and benefits

• Base salary: $55,000–$65,000, depending on experience
• Meeting bonus: $100 for each qualified meeting that takes place
• Closed-deal bonus: $1,000 for each qualifying direct deal or signed partner agreement that comes from a lead you source, paid after we receive payment. Unusually large deals are discussed and agreed in writing before signing.
• Example earnings: booking 8 qualified meetings a month adds about $9,600 a year to your base. Each closed deal adds $1,000 on top. This is an illustration, not a guarantee.
• Equity: a grant sized at about 50% of your annual compensation, vesting over four years with a one-year cliff
• Benefits: PTO and competitive health, dental, and vision insurance.
• Full details of the bonus and equity plans are shared during the interview process and confirmed in writing with your offer.
• Schedule: fully remote, flexible hours, with a weekly check-in with the GTM Lead

Our hiring process

1. Apply: Formally apply on Wellfound, responding to required questions
2. Interview: a conversation with the Hiring Manager (Austin Jia, GTM Lead).
3. Paid work trial: a two-week, part-time project of up to 20 hours total, scheduled around your availability. You’ll work on real tasks, such as researching target accounts and drafting outreach, and you’ll be paid $30/hr for your time.
4. Offer: a full-time offer for the right fit.