Growth & Marketing Manager

Marketing Manager: AcceleratorApp & Revvly

Location: Fully remote. Our team spans five continents, and some overlap with European working hours is expected.
Type: Full-time
Reports to: CEO

About us

AcceleratorApp is a purpose-built SaaS platform for accelerators, incubators, grant programs and innovation initiatives, serving 500+ programs worldwide. Revvly is our newer product for revenue and billing operations. You will be the one person who owns marketing across all of it.

The role

You will own marketing for four products: AcceleratorApp Core (program management for accelerators and incubators), AcceleratorApp Funding (grant and funding program management), AcceleratorApp Marketplace and Revvly.

Each product has a different audience, sales cycle and message. Your job is to build a coherent brand across them, run the engine that generates pipeline, and use AI and automation to do the work of a much larger team. You will be the voice of all four products, so how we sound matters as much as what we say.

This is a one-person marketing function reporting to the CEO. There is no team underneath it today. You set the strategy, write the copy, build the tracking, brief the designer and the developer, run the experiments, own the budget and report the numbers. The work holds together through systems and automation, not headcount.

What you will own

Strategy and brand

• Marketing strategy and positioning for each product, and how the products relate under one brand
• Brand voice and consistency across the website, collateral, decks, video and ads
• Quarterly marketing plans with clear targets and reporting
• Accurate feature claims. Live, beta and roadmap must be labelled correctly everywhere a buyer can see them
• Pricing page and pricing narrative, built with the CEO and the pricing lead, including module and seat structures, currency handling and billing defaults

Demand generation

• Paid campaigns on Google, LinkedIn, Meta and others, from creative through optimisation, each run against a stated cost basis
• Outbound and outreach campaigns, including sequences, segmentation and personalisation
• Email marketing and lifecycle automation
• In-app messaging and onboarding: activation sequences, feature announcements, product nudges and survey distribution to the installed base
• Discount and promotional programs, including their design, rules and measurement
• Upsell campaigns into the existing base, run with the customer success team
• Social media content management

Search and discoverability

• SEO: technical, content generation, on-page and content, including audits, indexing diagnostics, internal linking and content architecture
• AEO: visibility in AI answer engines such as ChatGPT, Claude, Perplexity and Google AI Overviews, tracked as share of voice on real buyer prompts
• Content strategy that builds authority with program managers, grant officers and innovation leaders
• Comparison, solution and capability pages that win the queries buyers actually type
• Review sites and directories: G2, Capterra and the ecosystem listings, including running review generation with the customer success team and keeping profiles current

Website and conversion

• The website as a performing asset, not a brochure: information architecture, page structure, internal linking and the content model behind it
• Conversion rate optimisation across the funnel: landing pages, pricing page, demo request flow, forms and calls to action
• A/B and multivariate testing, with a hypothesis and a sample size behind each test
• Page speed and core web vitals, worked with the developer who owns the repo
• Writing and shipping site copy yourself, including light edits straight into the codebase
• Launch and release communication: new feature pages, changelog, in-app announcements and the email that goes with them

Competitive intelligence

• A maintained view of the competitive set: pricing, positioning, release cadence and where each one is weak
• Displacement work: identifying programs on competing tools and building the message and the list that moves them
• Turning all of it into targeting, copy and sales material rather than a deck nobody opens
• Win and loss tracking, so the positioning changes when the reasons change

Partner and channel marketing

• Marketplace partners: joint positioning, listings, co-marketing and launch support
• Reseller, referral and white-label conversations, worked through to an operating model with the CEO, including ownership of the relationship, the sales cycle, support, branding limits and contract terms
• Partner-facing collateral and enablement, adapted to each partner's market
• Regional partnership pushes, currently across Europe and LATAM

Content, proof and presence

• Video production: demos, product explainers, customer stories and social cuts
• Design and asset production in Figma: ad creative, social templates, one-pagers, decks, event branding, and the component library that keeps it all consistent
• Landing pages and campaign assets
• Customer testimonials and case studies, from sourcing through publication
• Webinars end to end: topic, speakers, registration page, promotion, reminder sequence, the run itself, the recording and the follow-up
• Conference and event strategy, including selecting events, planning attendance and following up on leads
• Daily social presence, including posts for the company accounts and for the CEO
• Sales enablement: decks, one-pagers, comparison material and answers to security and procurement questions

Measurement and martech

• Tracking and attribution: tags, pixels, UTMs, conversion tracking, server-side tagging and dashboards
• Owning and improving the marketing stack and its automations, including vendor negotiation and renewals
• Reporting on funnel performance, CAC and channel ROI, weekly into the marketing meeting
• Being the person who can say whether a number is real

What we are looking for

Must-haves

• Hands-on experience running B2B SaaS marketing across several channels
• Working knowledge of SEO, AEO, paid advertising, and marketing analytics and tracking
• An innovative, practical approach to AI. You already use it daily in your marketing work and keep finding new ways to apply it
• Comfort doing light technical tasks with Claude Code, such as editing site content, scripting small automations and working with repos, and familiarity with MCP and how it connects AI to tools and data
• A knack for elegant communication. You write and speak with clarity, taste and economy, and you can adjust tone for a grant officer, a startup founder and a CFO without losing the brand's voice. Your writing samples will show it
• Good taste in design and video
• A track record of ownership. You ship, measure and iterate without waiting to be told
• Comfort being the only marketer. If you have always had a team, an agency or a demand gen manager underneath you, this will be a hard adjustment
• A willingness to work hard and stay dedicated. This is a high-ownership role in a fast-moving company, and we want someone who treats it that way

Nice-to-haves

• Experience marketing to the public sector, grant-making, economic development or startup ecosystem audiences
• Experience with conference-driven lead generation
• Experience launching or repositioning multiple products at once
• Video editing and motion skills, such as CapCut, Premiere or Descript
• Experience with a CRM and marketing automation platform, HubSpot or similar
• Additional languages. Portuguese, Spanish and Arabic are all useful

How success is measured

Targets behind each line are set with the CEO at the start of each quarter.

• Qualified pipeline and demo requests per product
• Growth in organic and AI answer engine visibility
• Paid efficiency, measured as CAC and ROAS, and conversion rates
• A steady flow of published testimonials, case studies and videos
• Quality and consistency of how we communicate across product pages, outreach, video scripts, ads and conference conversations
• Event ROI
• How much of the marketing workflow runs on automation instead of manual effort

What we offer

• A fully remote role with real ownership across four products
• Direct access to the CEO and a hand in company strategy
• An AI-forward culture where you are expected to experiment with the newest tools
• Start date: now

Apply now