Growth Marketing Contractor — Foxtale & Bearable – 3 months for betweek £15-25k

Senior · Fixed-term contract · Remote · 3 days per week · 3 months
Salary range depends on experience

About us

We're a small, fully remote, bootstrapped UK team behind two subscription apps:

• Bearable: a symptom and mood tracker used by hundreds of thousands of people managing chronic conditions. It's our established, profitable app, with strong organic growth alongside paid.
• Foxtale: a newer guided journaling app with a fox companion you name yourself. You journal, your fox collects your emotions to restore a forgotten world, and you learn emotional skills along the way.

Both apps convert and retain well. The opportunity is to grow them more efficiently: scaling Bearable's paid acquisition profitably, and bringing Foxtale's acquisition costs down, since few people search for what it does and it relies heavily on Meta ads.

The role

We want someone to own paid acquisition and creative testing across both apps for a focused 3-month period, with time split roughly evenly between them. This is a senior, hands-on role: you'll run the ad accounts, build a system for finding new winning ads, make our spend more efficient, and leave behind a process our team can keep running.

What you'd do

• Own our Meta ad accounts for both apps. Run campaigns optimised for trials and subscriptions, manage budgets, and keep cost per subscriber under control while protecting volume.
• Build a creative testing system. Plan and run a steady pipeline of new ad concepts and hooks for each app, with clear rules for testing, picking winners, and making variations of what works.
• Run a UGC creator programme. Source and brief small groups of creators for each app, manage payments and feedback, and turn each delivery into several testable ads.
• Sharpen positioning. For Bearable, find the angles that resonate most with people managing chronic conditions. For Foxtale, find the clearest way to describe it to people who don't yet know they need it.
• Work with our organic content creator. Share winning angles, and turn her best organic posts into ads.
• Report weekly for each app on blended CPA, cost per trial, new creative winners, what you learned and what's next.
• Test new channels once Meta is stable, e.g. TikTok, Apple Search Ads, Google and Reddit.
• Document what works (testing process, briefs, winning angles and creator contacts) so the system keeps running after the contract ends.

What we're looking for

• 5+ years in growth or performance marketing, with most of that spent on paid acquisition for subscription apps, ideally consumer health, wellness or games.
• A track record of scaling an app's paid spend profitably, with numbers to show for it (e.g. spend, cost per subscriber, ROAS or payback).
• Deep hands-on experience with Meta app campaigns and app attribution, and comfort working with tools like RevenueCat and Mixpanel.
• A proven creative testing process, with examples of ads you've briefed or scaled and the results.
• Experience setting up and running UGC or creator programmes.
• Comfortable managing two products and audiences at once.
• Senior enough to set the strategy and do the work yourself, without needing direction.
• Bonus: experience with health or wellness apps, Apple Search Ads, TikTok Ads or Reddit Ads.

How we'll measure success

• First month: audits of both accounts, clear baselines, a testing plan for each app, and the first round of new creative live.
• Month two: creative tests running every week for both apps, first winners identified and being iterated, and the UGC programme up and running.
• By the end of month three: more efficient acquisition for both apps (Bearable scaling at a healthy cost per subscriber, Foxtale's costs trending down without losing volume), a steady flow of new winning ads, and a documented process our team can take over.

Practical stuff

• Fixed-term contract for 3 months, 3–5 days a week (tell us what you can offer).
• Fully remote; UK time zone preferred.
• Day rate based on experience. Tell us what you're after.
• Check-in at the end of month one, with the option to extend if it's working well for both sides.
• Available to start soon. Let us know your earliest start date.
• You'd work directly with the founder and our small team.

How to apply

Send us:

• A short summary of the apps you've grown and the results, with numbers where you can.
• One or two examples of ad creative you've briefed or scaled.
• A few lines on what you'd do in your first two weeks across Bearable and Foxtale.