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Who We Are

PBR is the world’s premier bull riding organization. More than 1,000 bull riders compete in more than 200 events annually across the televised PBR Unleash The Beast tour (UTB), which features the top bull riders in the world; the PBR Pendleton Whisky Velocity Tour (PWVT); the PBR Touring Pro Division (TPD); and the PBR’s international circuits in Australia, Brazil, and Canada. In 2022, PBR launched the nationally televised PBR Teams league—eight teams of the world’s best bull riders competing for a new championship expanding to 10 teams in 2024—as well as the PBR Challenger Series with more than 60 annual events nationwide. The organization’s digital assets include PBR RidePass on Pluto TV, which is home to Western sports. PBR is a subsidiary of TKO Group Holdings, Inc. (NYSE: TKO), a premium sports and entertainment company. For more information, visit PBR.com, or follow on Facebook at Facebook.com/PBR, X at X.com/PBR, and YouTube at YouTube.com/PBR.

TKO Group Holdings, Inc. (NYSE: TKO) is a premium sports and entertainment company. TKO owns iconic properties including UFC, the world’s premier mixed martial arts organization; WWE, the global leader in sports entertainment; and PBR, the world’s premier bull riding organization. Together, these properties reach 1 billion households across 210 countries and territories and organize more than 500 live events year-round, attracting more than three million fans. TKO also services and partners with major sports rights holders through IMG, an industry-leading global sports marketing agency; and On Location, a global leader in premium experiential hospitality.



Role Summary:

The Global Partnerships Manager is responsible for driving revenue growth and brand alignment through the development, management, and expansion of strategic partnerships and sponsorships. This role oversees an existing sponsorship portfolio while proactively identifying and converting new partnership opportunities.

Responsibilities:

1.Portfolio Management

• Manage and nurture an existing portfolio of sponsors and strategic partners
• Ensure all partnership obligations are delivered to a high standard
• Identify opportunities to upsell, renew, and expand current agreements
• Maintain strong, long-term relationships with key stakeholders

2. New Business Development

• Set and track weekly targets for prospecting and outreach to new leads
• Build and maintain a robust pipeline of potential partners
• Identify and prioritise high-value partnership opportunities aligned with organisational objectives
• Lead outreach efforts, including meetings, pitches, and negotiations

3. Conversion & Performance Monitoring

• Monitor and analyse conversion rates across the partnership pipeline
• Optimise sales strategies based on performance data and insights
• Provide regular reporting on pipeline health, deal progression, and revenue forecasts

4. Strategic Planning & Calendar Management

• Develop and maintain a strategic partnership calendar outlining key outreach periods, campaigns, and industry opportunities
• Align partnership activity with major organisational milestones, campaigns, and events
• Ensure proactive, timely engagement with prospects based on the strategic calendar

5. Sales Collateral & Proposal Development

• Lead the development of partnership decks, proposals, and presentations
• Maintain high-quality, tailored, and compelling sales collateral
• Continuously update messaging to reflect market trends and organisational priorities

6. Market Presence & Brand Positioning

• Maintain a consistent and meaningful presence within the corporate sponsorship and partnerships landscape
• Implement a strategy to consistently target sponsorship categories and distribution of Sponsorship Overviews, supported by a follow up program.
• Represent the organisation at industry events, networking opportunities, and conferences
• Build brand credibility and visibility among key decision-makers and stakeholders
• Monitor competitor activity and industry trends

7. Innovation & Asset Development

• Develop new partnership assets, concepts, and commercial opportunities
• Create innovative, value-driven sponsorship offerings that appeal to target markets
• Collaborate with internal teams to package existing and new assets effectively

Key Skills & Experience

• Proven experience in sponsorship sales, partnerships, or business development
• Strong track record of meeting or exceeding revenue targets
• Excellent relationship management and stakeholder engagement skills
• Strategic thinker with strong planning and organisational capabilities
• Ability to analyse data and translate insights into actionable strategies
• Exceptional presentation, negotiation, and communication skills
• Experience developing sales collateral and partnership proposals

Key Performance Indicators (KPIs)

• Revenue generated from sponsorships and partnerships
• Growth and retention of sponsorship portfolio
• Weekly outreach and lead generation targets achieved
• Conversion rates across the sales pipeline
• Timely delivery of partnership materials and proposals
• Number and quality of new partnership assets developed

Market engagement metrics, including brand visibility, credibility, and inbound lead generation Personal Attributes

• Proactive and results-driven
• Commercially astute
• Creative and innovative thinker
• Highly organised with strong attention to detail
• Confident communicator and networker

Resilient and adaptable in a fast-paced environment





TKO EEO Statement

TKO is an Equal Opportunity Employer and complies with all applicable federal, state, and local laws regarding non-discrimination in employment. TKO makes employment decisions based on merit and qualifications, without considering an employee’s or applicant’s race, color, religion, sex, sexual orientation, gender identity or expression, national origin, age, disability, marital status, veteran status, or any other basis prohibited under federal, state or local laws governing non-discrimination in employment in every location in which the Company has facilities. TKO also provides reasonable accommodations for qualified individuals with disabilities in accordance with the Americans with Disabilities Act (ADA) and applicable state or local laws. For information about Privacy and Information Security for TKO employment candidates, please review our Privacy Policy. For information regarding Terms of Use for this and other TKO websites, please review our Terms of Use.