Founding GTM Lead

About the role

You are the first GTM hire at Manse, reporting to CEO and co-founder Rob Miller. You own the plan to 1,000 paying subscriptions by June 2027. You will work with a CEO co-founder who sells, a CTO co-founder who builds product and analytics, a part-time operations and outbound team, a social agency, and AI tools for drafting and research.

This role executes an existing plan. You will ship every week. Travel to Naples and Park City as needed. Traction: 50 homes onboarded, with builder pilots launching October 2026 (two in Naples, one in Chicagoland).

What you will own

1. Agent channel: closing gift script, agent one-pager, and training; small-group sessions with early-adopter agents; grow attach rate from 0 to 55% of closings by June 2027.
2. Backfill: about 2,000 reachable past clients, segmented by neighborhood, worked in waves with agents making first contact.
3. Builders and developers: oversee the outbound campaign (target lists, email sequences, mailers, calling, follow-up) and the path to five signed builder agreements.
4. Direct to consumer: direct the social agency and founder content, follower list and nurture, and local paid media pilots to accelerate consumer acquisition.
5. Activation: 70% of new homeowners complete setup within 30 days; 60% have a payment method on file at setup.
6. Metrics: attach rate by agent, CAC by channel, cohort retention, gifted vs. paid ARR, reported weekly and monthly.
7. Brokerage expansion: four partnerships beyond the JV partner, at least two where neither founder has a relationship.
8. Budget, vendors, and creative: manage GTM spend and agencies; direct production to the brand guide.

First 90 days

Enablement package live; early-adopter agents trained in person. Backfill waves running on schedule. Builder campaign reporting in place with meetings booked against target. Activation tracked for every new homeowner with a follow-up process running. Quarterly attach-rate and subscription targets met. Weekly scorecard and monthly metrics pack running.

Requirements

• Founder's mindset with marketing taste and judgment
• Personally run a partner or channel program
• Know the Chicagoland market
• Write the email yourself
• Built an outbound campaign end to end (list, sequence, offer, follow-up, reporting)
• Can change how a partner's salespeople work without authority over them
• Familiar with ABM execution
• Use AI tools daily and know where human judgment is required
• Consumer subscription or app experience
• Set strategy and run programs end to end across acquisition, conversion, retention, and expansion, leading with data

Compensation

$90K-$120K base depending on experience, plus founding equity and a bonus tied to the 1,000-subscription milestone.

How to apply

Email robmiller@miller-companies.com.