Founding Growth Marketer (Client Acquisition, SEO and Outbound)

About BoredHippo

BoredHippo is a content marketing agency that helps innovative brands turn complex products into clear, compelling content. We write blogs, website and service pages, whitepapers, newsletters and PR that explain what a company does and give its audience a reason to act.

We recently launched and we are keen to scale. Our goal is to become a trusted content partner for innovative brands across Africa, while winning a growing share of clients in international markets, including the US, UK, Canada, Australia and the United Arab Emirates (UAE).

About our founder

BoredHippo is led by David Munam, a content strategist with 10+ years of experience across a range of industries. David has worked with leading brands and agencies, including TechWyse Internet Marketing in Canada and BeyondBorderGlobal in the U.S., and so much more. He has ghostwritten for authors at EconomyWatch, Techopedia, HedgeWithCrypto and CryptoNews.com, among others.

Who we want to work with

• FinTech
• Artificial Intelligence (AI)
• Web3
• Prop trading firms
• Mortgage and real estate
• Electric vehicle (EV) companies
• Med tech
• Other agencies, through collaborations and partnerships

The role

As our Founding Growth Marketer, you will own how BoredHippo finds and wins clients, and you will oversee everything marketing. You will work directly with the founder and our executive assistant, and you will lead sales calls. Your goal is to bring in 10+ clients within your first 90 days.

What you will do

• Own client acquisition from first touch to signed client
• Build and manage a verified prospect database across our target sectors in Africa and international markets
• Run cold email and LinkedIn outreach, and set up the tools and inboxes behind it
• Lead discovery and sales calls, send proposals and close
• Fix and improve our website, including broken links, and drive better Search Engine Optimization (SEO) rankings and visibility in AI search
• Suggest and test marketing angles and positioning for each sector
• Build awareness through content, social media, PR and partnerships, including collaborations with other agencies
• Track results and send the founder a weekly report

Skills you will bring

• Proven B2B outbound and lead generation, with real numbers you can share (contacts, meetings, clients)
• Cold email, LinkedIn outreach and email deliverability
• Prospecting and database building
• SEO, including technical SEO, and an understanding of AI-search visibility
• Strong sales and communication skills, including running discovery calls and closing
• Positioning, messaging and copywriting
• Customer Relationship Management (CRM) tools and marketing analytics
• Comfort working across time zones

Compensation

• A monthly base (see the salary range on this listing)
• Commission: you will earn 5% of the payments made by each of the first 5 clients you bring in
• This role does not include equity

How to apply and what to expect

Right now, all we need from you is Step 1. Please do not start Steps 2 to 4 unless we contact you.

How to apply and what to expect

Right now, all we need from you is Step 1. Please do not start Steps 2 to 4 unless we contact you.

Step 1: Apply on Wellfound (do this now)

What interests you about working for this company? Be detailed (please, avoid AI generated answers, it is always obvious)

What happens next (for shortlisted candidates only)

If your answers stand out, we will accept your application and message you here on Wellfound with the next steps:

– Step 2: share your resume and 1 or 2 results from your past outbound or lead-generation work.

– Step 3: complete an assessment, which is a detailed 90-day plan for winning 10+ clients for BoredHippo, with 3 business days to complete it. Your plan stays yours, and we will not use it unless we engage you.

– Step 4: interview with the founder.

– Step 5: final decision and offer.

Other details

• Remote, with working hours that overlap UTC+1 (West Africa Time)
• Some calls will fall outside normal hours, because we serve several time zones
• This is a founding role with real ownership and direct access to the founder
• We are a new agency, so expect a fast pace and the chance to shape how we grow