Director of Product, External Experiences

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Because of Young Life’s exclusive Christian purposes of evangelism and discipleship as set forth in its Articles of Incorporation and in these Bylaws, and to reflect what has always been and will continue to be the position of Young Life, specifically the Christian belief that each and every employee and volunteer of the corporation should minister as a servant of God with the primary responsibility of proclaiming the gospel of Jesus Christ and, as such, is an integral part of the Christian mission and ministry of the corporation,
Young Life shall only employ individuals or enlist volunteer leaders who: (a) profess a belief in Jesus Christ as their personal Savior and Lord; and (b) subscribe to the statements and policies required of all Young Life staff, including the Young Life Statement of Faith. Therefore, employees and volunteers of Young Life, during working and nonworking hours, shall: (i) be ready, willing and able to fulfill such ministry functions as may be required by the organization; (ii) refrain from conduct and statements that detract from the biblical standards taught and supported by Young Life, and (iii) abide by all policies and practices of Young Life including, without limitation, those related to religious belief or ministry activities.

At Young Life, our mission is to introduce adolescents to Jesus Christ and help them grow in their faith. We invite you to join us in this life-changing work, building relationships and creating spaces where young people feel seen, known, and loved.

Set Product Strategy for External Experiences

• Defines a multi-year product strategy for the .org web presence, marketing technology, and sponsorship programs, grounded in audience needs, mission priorities, and evidence.
• Maps the journeys external audiences take across these experiences. Identify duplicated pathways, handoffs, and points of friction, and sequence changes that remove them.
• Makes explicit recommendations to build, buy, reuse, consolidate, redesign, defer, or retire, based on audience value, cost, risk, and lifecycle health.

Lead and Develop Team

• Leads a team that owns each external product area. Set clear ownership, priorities, and performance expectations, and delegate real authority.
• Builds a product practice with consistent discovery, prioritization, experimentation, adoption measurement, and release standards.
• Develops a team to independently lead significant products and make sound tradeoffs without constant direct involvement.

Deliver Giving and Sponsorship Experiences

• Owns the product strategy for sponsorship programs in partnership with Finance, the Payments & Financial Infrastructure team, and Development.
• Designs sponsorship and giving flows that are clear to supporters, accessible, secure, and measurable.
• Defines the outcomes for sponsorship programs and reports results to leadership.

Partner on Feasibility, Architecture, and Operations

• Partners with engineering teams on technical feasibility, estimates, architecture, and the build, buy, reuse, and retirement decisions for external platforms.
• Shapes commitments with engineering teams from discovery through release, and agrees on completion evidence before dates are committed.
• Requires launch readiness for external experiences, covering user acceptance, accessibility, privacy and consent, performance, content quality, support knowledge, and ownership.

Manage Budget and Investment

• Shares responsibility for the Product & Experience budget with the leadership.
• Makes investment tradeoffs visible, covering build cost, vendor and tool cost, ongoing support, and transition cost.
• Directs funds toward the highest-value outcomes and escalates material decisions with a recommendation and the consequence of delay.

Establish Standards and Measure Outcomes

• Sets standards for accessibility, privacy and consent, content quality, search visibility, analytics, and brand consistency across external experiences.
• Defines and reports outcomes: audience reach, conversion, sponsorship and giving results, and trust. Establishes baselines and uses them to guide decisions.
• Consolidates the tool and vendor portfolio for external experiences, and retires products that no longer earn their cost.
• Uses approved AI tools to improve research, content, experimentation, and analysis, with review, data protection, and human accountability.

Supervisory Responsibilities

• Manages professional teams composed of individual contributors and/or supervisors.
• Sets clear ownership, priorities, and performance expectations, and delegates real authority.
• Participates in the interview and selection process, provides training and mentorship, offers career development guidance, and is engaged in performance management.
• Provides timely and constructive coaching and feedback; develops staff and provides challenging opportunities.

Required Qualifications

• Bachelor’s degree from an accredited university or college, preferably in a job related major field of study
• Minimum ten (10) years of relevant professional experience, including leading and managing complex initiatives or programs with outcome-focused deliverables,
• Or equivalent combination of education and experience
• Minimum three (3) years of managerial experience
• Prefer eight (8) or more years of progressively responsible experience in product management, product strategy, digital experience, or related work, or equivalent evidence of sustained scope and impact.
• Five or more years leading product managers, designers, or multidisciplinary product teams.
• Demonstrated experience shipping and operating external-facing digital products, such as websites, content management platforms, marketing technology, donation or e-commerce flows, or subscription and sponsorship programs.
• Experience managing a product budget and making investment tradeoffs with measurable outcomes.
• Working knowledge of accessibility, privacy and consent requirements, and analytics for public-facing audiences.
• Strong written, facilitation, and executive communication skills.
• Personal commitment to Young Life’s Christian mission and required staff statements and policies.

Preferred Experience

Nonprofit, fundraising, sponsorship, or donor-facing products; large content or web platform consolidation; marketing technology stacks; products serving audiences across countries and devices; and responsible adoption of AI in product work.

Job Specific Working Conditions

The anticipated salary rate for this position can range from $91,750.00 – $118,250.00 depending on relevant experience and education, working location, and scheduled weekly hours.