Digital Marketing Manager / Strategist

About the Role:

PST.AG seeks a strategic digital growth leader to define and drive its next-generation digital marketing, AI visibility, and website transformation strategy with an appointed agency—building high-performing teams, operational structures, and a culture of accountability. The role owns the growth framework positioning PST.AG as an authority across search engines, AI-powered search, LLMs, and agentic AI, including roadmap, measurement, technology stack, automation, governance, and content visibility to increase qualified leads.

Key Strategic Responsibilities:

Digital Growth Strategy –

• Develop a comprehensive digital growth strategy aligned to business objectives.
• Create a multi-channel customer acquisition framework.
• Define lead-generation objectives and success measures.

AI Search & Visibility Strategy –

• Develop a strategy for visibility across:

Major search engines using SEO, SEM

• AI Chatbots
• Large Language Models (LLMs)
• Agentic AI platforms
• AI-powered recommendation engines

Website Transformation Strategy-

• Lead the strategic redevelopment of the PST.AG website.
• Define website architecture, conversion pathways, and user journeys.
• Create a content structure that supports both traditional SEO and AI indexing.

AI & Automation Strategy for Digital Marketing-

• Assess all marketing, content, reporting, research, and lead-generation workflows.
• Identify activities suitable for AI automation.
• Define activities requiring human expertise.

Technology & Budget Planning –

• Recommend the future-state marketing technology stack.
• Evaluate CRM, analytics, SEO, content, AI, and workflow management platforms.
• Produce implementation budgets and ROI projections.

Measurement & Performance Framework –
Establish reporting frameworks for:

• Search visibility
• AI visibility
• Website performance
• Lead generation
• Conversion rates
• Content effectiveness
• Create governance and review processes.

Experience Required:

Essential –

1. 5+ years in senior digital strategy, growth strategy, digital transformation roles.
2. Strong People Managing skills with experience building a marketing team from ground up
3. Experience developing enterprise digital marketing strategies.
4. Proven success growing inbound lead generation.
5. Strong experience in SEO and technical SEO.
6. Deep understanding of AI search and LLM visibility.
7. Experience leading website transformation projects.
8. Experience designing digital operating models and workflows.

Highly Advantageous –

1. International trade sector experience.
2. Compliance, regulatory, or risk-management industry exposure.
3. B2B SaaS experience