Creative Strategist

🧠 About Brain.fm

We're on a mission to help 100 million people access their best self on demand. We create neuroscience-backed functional music that helps people unlock peak mental states with a push of a button.

Our patented audio technology synchronizes brain patterns to enhance focus, relaxation, and sleep. Published in Nature, our peer-reviewed publications prove we boost focus brainwaves by 119% in just 5 minutes, helping millions of users worldwide find flow state and maintain peak performance.

As a fast-growing startup, we're at an inflection point. With proven product-market fit and rapidly expanding global reach, we're seeking exceptional talent to help us scale to millions of daily users.

🚀 The Opportunity

As Creative Strategist, you'll find the messages that help people discover the best focus tool in the world. You'll figure out what makes someone who struggles to focus stop scrolling, try Brain.fm and stay, then make the ads that prove it.

You'll work hands-on with our Senior Director of Growth and our CEO as we build the messaging, ads and stories that connect people to a tool that helps them do their best work. With $8M+ a year in paid media behind them, the winners you find will reach millions.

📈 Your Impact

Within your first year, you will:

• Find the winning message → for each audience (people with ADHD and neurodivergent minds, knowledge workers, creatives, business owners), the ads that win trials that turn into paying subscribers.
• Make the ads yourself → about 5 finished ads a week of your own while we build the team.
• Run a weekly testing engine → a steady slate of new concepts, honest gates, fast kill / keep / scale calls.
• Build the creative playbook → every test ends in a learning the whole team can use.
• Feed our content → winning messages become YouTube topics, titles and openings, and our original series becomes ads.
• Open the next channel → TikTok and YouTube ads, each closed with an honest kill-or-scale call.

🔍 What You'll Do

Strategic Growth and Messaging

• Play a vital role in how we reach millions of people and scale our performance marketing engine worldwide.
• Find the messages that make people who struggle to focus try Brain.fm and stay, for every audience.
• Turn winning messages into YouTube topics, titles and openings, and cut our original series into ads.
• Write every test's learning into a creative playbook the whole team runs on.
• Partner directly with our Senior Director of Growth and CEO on what we say and where we say it.

Make, Test and Scale

• Make a share of our ads yourself every week: scripts, edits, statics and AI video.
• Run the weekly testing engine with our media buyer: kill fast, scale winners, and judge by paying customers, not clicks.
• Read platform and internal data side by side before any scale call.
• Help open new channels like TikTok and YouTube, with the creative each one needs to work.
• Brief and direct freelance creators so output scales past one pair of hands.

🏆 What You'll Bring

Essential

• Subscription performance creative → you've made ads for a consumer subscription app or service and can show what they did to CAC or payback.
• A testing system → you've run a structured creative testing cadence and can name the rates: concepts per month, win share, kill thresholds.
• Script writing → you write direct-response video scripts, and can show the hooks that won and why.
• Hands-on craft → you still make ads yourself, every week. You edit video, build statics (Premiere, CapCut, After Effects, Figma or similar) and use AI video, voice and image tools to ship more and test faster.
• Message instinct → you can explain why a winning ad worked in terms of what the user felt and needed.
• Data fluency → hook rate, CTR, CPA, trial-to-paid; you read the numbers and turn them into the next test.

Bonus

• Real understanding of people who struggle to focus: ADHD (diagnosed or not), neurodivergent minds, people who work from home.
• Experience on TikTok or YouTube, as an ad channel or as a creator.
• Experience directing freelance creators.
• You've grown inside a sub-300-person consumer subscription company.

💫 Why Join Brain.fm?

• Mission-Driven Impact → Help millions of people (70% with ADHD) unlock their potential through science-backed music.
• Ownership & Autonomy → Take full ownership of your domain with freedom to experiment and implement your vision.
• Small Team, Big Impact → Your work directly moves company metrics, not just team OKRs.
• Craft First, AI-Powered → We use AI to make our work better, never to skip the craft. You'll have the latest tools and the room to push them.
• Growth Opportunity → Join at an inflection point with room to grow your role as we scale.

If you're ready to find the messages that help millions of people focus, apply now.