Public Relations Account Coordinator

About Us:

The Last Layer is a strategy-first brand awareness agency specializing in PR and influencer management. Since 2012, the agency has built its client base entirely off referrals. We are a small but mighty team of creative brand builders that serve a long list of industry-leading brands within the lifestyle, modern parenting, F&B, and wellness sectors. We build on each of our clients’ brand foundations to add the finishing touch to their brand experience.  

About You:

You are a hardworking, detail-oriented self-starter and strategic thinker, who wants to join a growing team!  

You are a great writer, have minimum 2 years of agency experience, editorial and influencer contacts.

If you are looking to join a team where no one day is the same, flex your creative side and operate in a quick and high-pressured environment this job is for you!

Position Overview:

As an Account Coordinator specializing in media strategy and outreach within our esteemed Public Relations department, you play a vital role in contributing to the client teams and Account Managers. Your focus will be on developing the intricacies of media strategy, earned media outreach, influencer engagement, and activations while contributing to the overall success of our PR campaigns.

As a PR Account Coordinator at The Last Layer, you will be responsible for:

Administrative Support:
  • Assist in client-specific educational tasks such as developing creatives, developing account assets, analyzing client information, and other tasks that increase and support the AC’s career development.
  • Oversee routine administrative tasks with VAs and interns to ensure smooth project execution.
  • Support the Account Managers in account operational activities that are outside of routine administrative tasks.
Media Monitoring and Research:
  • Assist in monitoring media coverage and compiling relevant information.
  • Audit all client reports and deliver to Account Managers for approval on time.
  • Conduct research on media trends, industry news, and competitor activities.
  • Collaborate with Account Managers to gather insights for strategy development.
Pitch and Press Release Assistance:
  • Support the creation of pitches and press releases under the guidance of Account Managers.
  • Create, audit, and update media lists regularly for assigned client accounts.
  • Collaborate with the team to ensure timely and accurate distribution of materials.
  • Learn and apply best practices in crafting compelling narratives.
Client Communication:
  • Contribute to the success of a minimum of 7 accounts.
  • Provide regular updates to Account Managers on project status.
  • Assist in drafting client communications and reports.
  • Develop and practice presentation skills with the internal team.
  • Learn to address client inquiries and concerns with guidance from the team.
  • Conduct and oversee that product orders are placed in a timely manner.
Event Coordination Assistance:
  • Support the planning and coordination of events and activations.
  • Assist in logistical arrangements and ensure seamless event execution.
  • Learn to evaluate event outcomes and provide insights for improvement.

The Ideal Candidate Will Have:

  • Project management skills through clear written and verbal communication client facing and internally.
  • Impeccable attention to detail with a problem-solving mentality.
  • Extremely organized and able to execute multiple projects simultaneously in a high-pressure, fast-paced environment.
  • Proactive ability to assert yourself when available to support other staff members.
  • An uncanny ability to know what is going on in the industry and current news cycles while also having an interest in media trends and announcements.
  • Have a growth mindset with a hunger to learn. The Last Layer always encourages and supports digital summits and professional growth opportunities.
  • Operate with sensitivity to timing/deadlines.
  • A people person who is skilled at building and nurturing relationships.

Requirements:

  • Minimum of two (2) years relevant job experience in PR or Communications.
  • Past PR account management skills overseeing multiple clients.
  • Strong media and influencer relationships.
  • Strong writing skills, with experience in crafting persuasive pitches and descriptive copy.
  • Strong organization and research skills.
  • Experience with media monitoring and database tools such as Muckrack.
  • Stellar interpersonal skills.
  • Associate’s or Bachelor’s degree or equivalent certification.

The Last Layer offers:

  • Excellent insurance (health, dental and vision)
  • 401(K) – A matching contribution equal to 100%, up to a limit of 3% of your compensation for the calendar year.
  • Flexibility to work remotely
  • Unlimited Paid Time Off
  • Flex Friday
  • Bonus Incentives, team retreats, quarterly activations  + many more perks

***We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law.***

Other information

Unfortunately, due to the high volume of applications we receive it is not possible to respond directly to all applicants, only to those whose candidacy is being pursued. Thank you.

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