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Role Description
We’re seeking a strategic, collaborative, and driven Principal, Product Marketing for our Mortgage and Payment Solutions team to lead go-to-market (GTM) strategies, develop compelling value propositions, and shape product positioning that resonates with our target customers.
- Conduct in-depth customer research to define target personas, needs, and buying behaviors.
- Gather and analyze industry trends, customer feedback, and competitor insights to inform positioning and roadmap.
- Create differentiated messaging and value propositions for mortgage and payment solutions.
- Craft compelling content for sales enablement, marketing campaigns, product launches, and internal stakeholders.
- Develop and execute GTM plans that align with business goals and drive revenue growth.
- Collaborate cross-functionally with product, sales, design, and customer success teams to ensure consistent execution.
- Lead launch planning and promotional strategies.
- Equip sales teams with the tools, content, and messaging they need to convert leads.
- Support demand generation through targeted campaigns that highlight product benefits and solve customer pain points.
- Measure and evaluate product marketing success using KPIs and customer feedback.
- Iterate on messaging and strategies based on real-time market and campaign data.
Qualifications
- 10+ years in Product Marketing, ideally within B2B SaaS, fintech, or information services.
- Proven success in developing and executing GTM strategies.
- Strong expertise in persona development, competitive analysis, and positioning.
- Excellent communicator with the ability to influence both internal stakeholders and external audiences.
- Demonstrated ability to translate technical product details into user benefits and business outcomes.
- Self-starter mindset with exceptional organizational and project management skills.
- Proven success operating in a matrixed environment—balancing multiple priorities, stakeholders, and teams to drive unified outcomes.
- Experience working in a hybrid or remote environment across geographically dispersed teams.
Requirements
- Bachelor Degree in Business, Marketing or related field, or equivalent work experience.
- Graduate Degree in Business, Marketing or related field is preferred.
- Certification in the Pragmatic Marketing Framework is preferred.
Benefits
- Generous PTO and 11 paid holidays, plus well-being and volunteer time off.
- Up to 16 weeks of fully paid parental leave and a baby stipend.
- Multiple medical plan options with mental health and wellness support offerings.
- 401(k) with company match and vesting after one year.
- $400 annual well-being stipend and tuition assistance up to $5,250.
- Recognition Rewards, Referral bonuses, exclusive discounts and more!
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