Product Marketer
The Job
Arch is looking for an experienced and driven Product Marketing Manager to lead our product marketing initiatives. The ideal candidate will have a deep understanding of B2B SaaS positioning as well as a passion for translating technical features into compelling benefits. This role will work within a Pacific or Mountain Time Zone schedule.
What You Will Do:
- Product Positioning and Messaging: Develop product positioning and messaging that differentiates our products in the market and resonates with our target audience.
- Go-to-Market Strategy: Design and execute go-to-market strategies for new product launches ensuring successful adoption and market penetration.
- Sales Enablement: Equip the sales team with the necessary tools and product training, including sales decks, case studies, and more to drive sales success.
- Market Research: Continuously monitor and analyze competitor products, industry trends, and market conditions. Provide insights and recommendations based on research.
- Content Creation: Work closely with the content and design teams to create high-impact marketing materials, including blog posts, whitepapers, webinars, and more.
- Customer Insights: Engage with customers to gather feedback and understand their pain points, adjusting product messaging and strategies accordingly.
- Cross-functional collaboration: Partner with product management, sales, industry strategy, and customer success teams to ensure alignment in product development and marketing strategies.
- Performance Metrics: Track and analyze the effectiveness of marketing initiatives to refine and optimize strategies.
Qualifications, Skills, and Experience:
- Bachelor’s degree in Marketing, Business, or a related field.
- 4+ years of product marketing experience, preferably in a B2B SaaS setting.
- Understanding of the manufacturing industry and its challenges.
- Demonstrated ability to translate complex technical information into compelling messaging.
- Excellent written and verbal communication skills.
- Proficient in using marketing software and tools, including analytics.
- Ability to work effectively across functions and drive project completion.
- Self-starter with the ability to manage multiple projects simultaneously.
Some of the Perks:
- Opportunity to grow within the company
- Robust company-sponsored benefits package
- Unlimited free access to well-being and mental health resources
- Flexible PTO Policy
- Annual $5,00 Employee Professional Development Stipend
- Holiday Break – closed the week between Christmas and New Year’s Day
- 401k with employer match
- Remote first work culture
- Company-supported work location setup – we make sure you have what you need to accomplish the job you need to do
- In-person summits and meetings; in addition to a fully remote working environment, we embrace in-person gatherings when possible
How to Apply
Interested candidates are encouraged to submit their resume, cover letter, and a relevant work sample/portfolio. In your cover letter, please highlight any specific experience related to the manufacturing sector or industrial or B2B software solutions.