Product Marketer

The Job
Arch is looking for an experienced and driven Product Marketing Manager to lead our product marketing initiatives. The ideal candidate will have a deep understanding of B2B SaaS positioning as well as a passion for translating technical features into compelling benefits. This role will work within a Pacific or Mountain Time Zone schedule.

What You Will Do:

  • Product Positioning and Messaging: Develop product positioning and messaging that differentiates our products in the market and resonates with our target audience.
  • Go-to-Market Strategy: Design and execute go-to-market strategies for new product launches ensuring successful adoption and market penetration.
  • Sales Enablement: Equip the sales team with the necessary tools and product training, including sales decks, case studies, and more to drive sales success.
  • Market Research: Continuously monitor and analyze competitor products, industry trends, and market conditions. Provide insights and recommendations based on research.
  • Content Creation: Work closely with the content and design teams to create high-impact marketing materials, including blog posts, whitepapers, webinars, and more.
  • Customer Insights: Engage with customers to gather feedback and understand their pain points, adjusting product messaging and strategies accordingly.
  • Cross-functional collaboration: Partner with product management, sales, industry strategy, and customer success teams to ensure alignment in product development and marketing strategies.
  • Performance Metrics: Track and analyze the effectiveness of marketing initiatives to refine and optimize strategies.

Qualifications, Skills, and Experience:

  • Bachelor’s degree in Marketing, Business, or a related field. 
  • 4+ years of product marketing experience, preferably in a B2B SaaS setting.
  • Understanding of the manufacturing industry and its challenges.
  • Demonstrated ability to translate complex technical information into compelling messaging.
  • Excellent written and verbal communication skills.
  • Proficient in using marketing software and tools, including analytics.
  • Ability to work effectively across functions and drive project completion.
  • Self-starter with the ability to manage multiple projects simultaneously.

Some of the Perks:

  • Opportunity to grow within the company
  • Robust company-sponsored benefits package
  • Unlimited free access to well-being and mental health resources
  • Flexible PTO Policy
  • Annual $5,00 Employee Professional Development Stipend
  • Holiday Break – closed the week between Christmas and New Year’s Day
  • 401k with employer match
  • Remote first work culture
  • Company-supported work location setup – we make sure you have what you need to accomplish the job you need to do
  • In-person summits and meetings; in addition to a fully remote working environment, we embrace in-person gatherings when possible

How to Apply

Interested candidates are encouraged to submit their resume, cover letter, and a relevant work sample/portfolio. In your cover letter, please highlight any specific experience related to the manufacturing sector or industrial or B2B software solutions.

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