Product Manager – Monetisation

Do you believe that Digital Health can deliver affordable and accessible solutions to improve peoples’ quality of life? Do you enjoy taking ownership of high value projects within caring, sincere and supportive teams? Do you always adopt a positive can-do attitude at work? If your answer is triple-yes, we need to talk!

We are looking for a passionate Product Manager with solid experience in monetisation of B2C mobile apps to lead the product roadmap & KPIs for our Five Lives Brain health platform.

About Five Lives

Five Lives is a well-funded Digital Therapeutics (DTx) start-up with the mission to “Add life to years”, helping people live a longer healthier life. We are an international and diverse team of 25, mostly based in the UK and France. We build DTx solutions in close collaboration with our world-leading clinical partners to help users prevent and manage Central Nervous System (CNS) conditions. Our first product is a mobile app that empowers 50+-year-old users to track their brain health via clinically-validated risk assessment and to reduce their individual risk of future dementia through lifestyle improvement. We believe that strong consumer engagement combined with the integration of state-of-the-art clinical science are the key to brain health for the millions of people at risk.

The role

We’re looking to expand our team with a new position of Product Manager – Monetisation, reporting directly to the CEO. You’ll lead the product monetisation roadmap and KPIs for our Five Lives brain health platform / mobile application. You will be joining at an exciting time as our product is being officially launched in the coming months.

You will work closely with fellow product managers and the the whole organisation (Leadership, Tech, Design, Science, Marketing and Data teams) to build and deliver a sustainable business model for our engaging & science backed-experience:

  • Establish and manage the product monetisation roadmap – driving new features through their product lifecycle (from ideation, specification, development, analysis and iteration)
  • Manage and improve our key product metrics (conversion, churn, ROI, …) so we can grow sustainably
  • Run extensive A/B testing experiment to make fast-moving and data-informed product iterations
  • Perform qualitative and quantitative research to discover user needs and validate ideas before development


The role is fully remote with the majority of the team based in the UK and France. We are looking for the following skills and experience:


  • You have 3-5 years experience as a Product Manager, preferably in a previously successful B2C subscription-based mobile app
  • Fluent in best practices of mobile monetisation, engagement / retention and A/B testing iterations
  • You have a strong analytical mindset combined with great communication skills
  • Ability to inspire and bring others along the product journey with you
  • You pay strong attention to detail and have a keen eye for how to improve processes.
  • UX and design knowledge ; experience working with wireframing tools and giving visual input
  • You are a strong team player with a high level of self-awareness, and you can collaborate effectively with different stakeholders. You are able to work with tight deadlines and minimal daily supervision across a large variety of tasks.
  • You are fluent in English, with impeccable communication skills.
  • You are based within +/- 2 hours of CET/GMT time zones.
  • Passionate about digital health and making an impact

Nice to Have:

  • Fluent French or German would be a strong plus (as well as other language(s))


We offer the following:

  • A competitive salary/compensation package including equity, as this key role is eligible for participation in the company’s stock option plan
  • The opportunity to become part of building an ambitious startup led by serial entrepreneurs and with a great cohesive and diverse team.
  • A fully remote work setup with regular offsite team seminars – while we are all remote working, flexible working to us means full autonomy in how you work and organise your day at home, around childcare or other responsibilities
  • £1000 annual Learning & Development budget.

Our Company Values (we truly mean it!)

  • Be united: diversity, empathy, trust and team spirit are required to solve an immense health challenge
  • Be a “Kaizenist”: thrive for continuous improvement. Always.
  • Be sincere: authenticity, integrity, transparency & passion for our mission
  • Be responsible: supported autonomy & accountability
  • Be meticulous: medical grade quality across the board

Diversity and Inclusion

  • Five Lives is committed to providing a diverse and inclusive environment for everyone, free from discrimination or harassment. We flourish through different perspectives and foster an environment where we can thrive, belong and do impactful work.
  • Five Lives is an equal opportunity employer, fully compliant with the Equality Act. We are dedicated to considering all qualified applicants without regards to race, colour, religion, gender, gender identity, gender expression, sexual orientation, national origin, family or parental status, disability, age, veteran status, or any other protected characteristic as required by applicable law of the locations we operate in.

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