Product Content Manager

Hey 👋 I’m Kristin, VP of Marketing at Pinpoint.

We’re a high-growth start-up selling software that helps in-house recruitment teams attract, hire, and onboard the right talent. Today, we have a strong foundation in place, with a mature product, rapid growth, strong product-market fit, and happy customers.

We’re hiring a Product Content Manager to create compelling, customer-driven content that fuels marketing campaigns and drives demo bookings, product adoption, and brand awareness.

You’ll be the go-to person for content at Pinpoint—writing product-led pieces, telling great customer stories, and making sure our best ideas get seen and shared.

The fine print (but way more exciting)

This is a remote role based in the U.K., with occasional in-person meetings, events, and training
You’ll be our only content marketer—fully owning creation, repurposing, and publishing. This is a high-output role, and we’re looking for someone who thrives on producing meaningful content, fast
Customer interviewing is a foundational part of this role. You’ll regularly speak with customers to understand their work, then profile their best practices in content
At Pinpoint, product-led content means writing that shows how our software solves real customer problems. This often includes screen grabs, feature walkthroughs, templates, or embedded customer stories. It’s actionable, practical, and directly tied to product value—not just high-level thought leadership
Our values shape how we work. We’re looking for people who embody these values in everything they do

About the Role:

Content production (50%)

Interview customers to uncover compelling use cases, success stories, and advice—then turn those insights into high-impact, product-led content
Produce a wide range of content formats: blog posts, case studies, website copy, emails, event scripts, and podcast interviews
Use storytelling to show how customers use Pinpoint in practice—not just what the product does

Content promotion (40%)

Write our bi-weekly newsletter and monthly product release announcements, improving them over time
Repurpose every piece of content into multiple formats—social posts, short videos, internal enablement, SEO pages, etc
Keep our LinkedIn feed full of relevant, timely, high-quality content

Planning (10%)

Obsess over our audience—where they hang out, how they think, and what messages resonate
Use data and analytics to continuously improve content performance
Maintain a content calendar, coordinate across the team, and hit campaign deadlines

About You:

2–3 years of professional writing experience with hands-on content creation for a B2B software company.
Experience creating product-led content—writing that walks through a use case, includes product visuals (e.g. screenshots), and explains how the software solves real customer problems.
A T-shaped storyteller—writing is your core skill, but you know how to integrate visuals, video, or other formats to tell a stronger story
You think about content “UX”—how it’s structured, consumed, and optimized
Experience creating engaging posts for social media, especially LinkedIn
Strong interviewer—comfortable speaking with customers and experts to uncover insights
You’re proactive, curious, and organized—able to juggle deadlines, coordinate with stakeholders, and deliver without overcomplicating things
Conversational, engaging writing style—no fluff, no jargon

Bonus points if you:

Have worked in a startup or fast-paced, high-output team
Have used AI tools to improve content workflows without sacrificing quality
Understand digital marketing or demand generation principles

FAQs:

What does success look like in this role?

First 30 days: Complete onboarding, publish your first few content pieces, start obsessing over our target audience, and join customer interviews
First 60 days: Your content shows clear improvement in industry knowledge and alignment with our voice. You’re repurposing everything you’ve published in multiple ways to support marketing campaigns
First 90 days: You can independently produce content with minimal edits and lead customer interviews
First 6 months: Your content has poured fuel on our demand gen fire. Under your watch, we’re producing more content, of higher quality, and repurposing it more. You’ve learned our audience so well, you can anticipate their reactions and produce better content

How will my performance be measured?

Marketing impact – Our team drives demo bookings, pipeline growth, customer product adoption, and brand awareness with key accounts. Your content will directly contribute to these goals.
Speed & efficiency – For example, getting case studies back to customers for approval quickly to keep them engaged in the project
Content output & repurposing – We’d expect you to produce 1-3 content pieces per week, and find multiple ways to repurpose and repromote them (such as 5 social media posts, SEO optimization, a newsletter promo, and links back from other pages)
Customer interviews – Are you successfully prepping customers and getting what you need out of the interviews to create compelling content?
Performance metrics – We’ll track the results of individual content pieces through metrics like email open/click rates, social media engagement, etc
Competencies – All Marketing team members receive quarterly reviews on expectations for competencies at their level, for example initiative and project management

What We Offer:

We want Pinpoint to be the best place you’ve ever worked—somewhere you feel valued, supported, and excited to grow. Here’s what you’ll get:

🩺 Gold-plated healthcare – The best medical, dental, and optical coverage money can buy. We’ve got you (and your family) covered
🏝️ Unlimited holidays – Work-life balance matters. Take the time you need to rest, recharge, and enjoy life
🧠 Mental health support – Unlimited, immediate access to professional counseling through Spill—because your well-being comes first
💰 Retirement matching – A competitive plan to help you hit your long-term financial goals
🌍 Remote-first culture – Work where you’re most productive. As a remote-first team, we prioritize flexibility and trust
📈 Meaningful equity – You’re helping build something special, and you should share in its success
👶 Generous parental leave – Up to 16 weeks of fully paid leave to support new parents
📚 Learning budget – Annual funds for courses, books, or anything else that fuels your personal and professional growth
💻 Top-of-the-line equipment – MacBook Pro, 4K monitors, and all the right tools to do your best work
🤝 A team that’s got your back – Smart, driven, kind people who want you to succeed, our clients to be wowed, and our business to grow

A detailed overview of our benefits can be found here.

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Work All Remote

Product Content Manager

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