Principal Product Marketing Manager

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Mural, the leading visual work platform for the enterprise, makes teamwork feel like less work. Our intuitive visual workspace enables teams to easily work together and collaborate better using proven design-thinking techniques. Built for enterprise teams, Mural meets the most stringent of IT and regulatory requirements. Industry leaders — including IBM, ‌Microsoft, SAP, and Abercrombie & Fitch — choose Mural to help their teams accelerate innovation and problem solving at scale. Whether your team is fully remote, distributed, in the office, or still figuring it out, Mural brings teams across the enterprise together to do the work that matters most.

ABOUT THE TEAM

Teams don’t need a better place to work. They need a better way to work. For forward-thinking companies, the Mural whiteboard system is that way. When you make it a mural instead of a meeting, you’ll level up your team’s collaboration skills with an intuitive space built for teams to do their best work together.

As the only complete system that offers both a place to collaborate and the guidance to hone your team’s collaboration skills, Mural is a frictionless way for teams to learn by doing. Our built-in methods are designed to teach and strengthen habits, so teams collaborate confidently and boost results.

Mural is trusted by 95% of the Fortune 100, including innovative teams at IBM, Intuit, Microsoft, GitLab, Steelcase, Thoughtworks, and Atlassian. With Mural, you’ll see faster progress, better ideas, happier teams, and more consistently excellent results.

The Product Marketing and Lifecycle Marketing team is focused, in close partnership with Product, on setting up our products and features for success by bringing our customer voice, marketing through effective positioning and messaging to drive adoption, creating compelling narratives that resonate with our audiences and generating virality within an organization.

YOUR MISSION

As a Principal Product Marketing Manager, you will drive the product marketing efforts, with responsibility for product positioning and messaging, research, launch strategy, product expertise and thought leadership for our Mural products across Enterprise, ensuring we are set up for success as a leader in the segment. The right candidate brings demonstrated experience in go-to-market planning and execution, with exceptional project management and organizational skills, attention to detail and the ability to work on tight deadlines, while sometimes dealing with ambiguity. Not only bringing executional prowess but also blending a strategic lens, and proactively problem solving for both the segment and the wider product marketing organization.

WHAT YOU’LL DO
  • Polished communication skills that include speaking, writing, presenting, and negotiating across both business and creative audiences
  • Drive Go-To-Market strategy for new products and releases, including but not limited to naming, pricing, and channel distribution
  • Develop compelling positioning, messaging, and primary why-buys for Mural that differentiates us in the market and resonates compared to our competitors
WHAT YOU’LL BRING
  • 8+ years of professional marketing experience, with ideally 5+ year as a Product Marketing Manager, ideally in SaaS/Enterprise software marketing
  • Proven ability to collaborate effectively with cross-functional teams and influence stakeholders at all levels.
  • Experience building, executing and scaling cross-functional marketing programs
  • You will need to be able to prioritize effectively in a fast-moving environment and communicate clearly and persuasively
  • Experience owning and driving large-scale cross-functional programs
  • Strong strategic thinking and analytical skills, with the ability to translate market insights into actionable marketing strategies.
  • Conduct competitive, industry research, and any relevant user studies to drive decision-making
  • Develop and launch pricing and packaging changes across the segment
  • Lead the development of enablement material to ensure that stakeholders, such as customer support and sales are supported to engage in conversations with enterprise customers.
  • Partner cross functionally to drive innovative marketing programs that are demonstrably impactful to the business, drive sales value props, and develop the visual collaboration space
  • Work with product managers to determine customer need, relevant features and roadmap
  • This person is able to drive focus and excellence within the programs they own, with their colleagues in marketing and product management, and with colleagues across the organization, including Sales, Customer Success, R&D and Operations.

For roles based in New York City, California, Colorado, and Washington, the base salary for this role ranges from $155,700 – $194,600 + equity + benefits. Compensation offered will be determined by factors such as location, level, job-related knowledge, skills, and experience. Certain roles may be eligible for variable compensation.

Equal Opportunity 

We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.

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