Principal, Product Marketing


This description is a summary of our understanding of the job description. Click on ‘Apply’ button to find out more.

Role Description

We’re seeking a strategic, collaborative, and driven Principal, Product Marketing for our Mortgage and Payment Solutions team to lead go-to-market (GTM) strategies, develop compelling value propositions, and shape product positioning that resonates with our target customers.

  • Conduct in-depth customer research to define target personas, needs, and buying behaviors.
  • Gather and analyze industry trends, customer feedback, and competitor insights to inform positioning and roadmap.
  • Create differentiated messaging and value propositions for mortgage and payment solutions.
  • Craft compelling content for sales enablement, marketing campaigns, product launches, and internal stakeholders.
  • Develop and execute GTM plans that align with business goals and drive revenue growth.
  • Collaborate cross-functionally with product, sales, design, and customer success teams to ensure consistent execution.
  • Lead launch planning and promotional strategies.
  • Equip sales teams with the tools, content, and messaging they need to convert leads.
  • Support demand generation through targeted campaigns that highlight product benefits and solve customer pain points.
  • Measure and evaluate product marketing success using KPIs and customer feedback.
  • Iterate on messaging and strategies based on real-time market and campaign data.

Qualifications

  • 10+ years in Product Marketing, ideally within B2B SaaS, fintech, or information services.
  • Proven success in developing and executing GTM strategies.
  • Strong expertise in persona development, competitive analysis, and positioning.
  • Excellent communicator with the ability to influence both internal stakeholders and external audiences.
  • Demonstrated ability to translate technical product details into user benefits and business outcomes.
  • Self-starter mindset with exceptional organizational and project management skills.
  • Proven success operating in a matrixed environment—balancing multiple priorities, stakeholders, and teams to drive unified outcomes.
  • Experience working in a hybrid or remote environment across geographically dispersed teams.

Requirements

  • Bachelor Degree in Business, Marketing or related field, or equivalent work experience.
  • Graduate Degree in Business, Marketing or related field is preferred.
  • Certification in the Pragmatic Marketing Framework is preferred.

Benefits

  • Generous PTO and 11 paid holidays, plus well-being and volunteer time off.
  • Up to 16 weeks of fully paid parental leave and a baby stipend.
  • Multiple medical plan options with mental health and wellness support offerings.
  • 401(k) with company match and vesting after one year.
  • $400 annual well-being stipend and tuition assistance up to $5,250.
  • Recognition Rewards, Referral bonuses, exclusive discounts and more!

Go to posting –>

Leave a Reply

Your email address will not be published. Required fields are marked *

Instagram / TikTok / X

Designed with WordPress