Work All Remote

Role Description

The Principal Graphic Designer is charged with providing the creative vision and leadership on most complex and high-profile creative campaigns and projects. This position is responsible for the design, development and production of campaign and seasonal advertising materials.

• Creative Strategy, Art Direction, and Develop Creative Collateral:
  • Provides creative vision and leadership on most complex and high-profile creative projects, guiding the visual style, tone, and messaging to ensure consistency and relevance across all channels.
  • Acts as subject matter expert and best practice leader for creative campaign development.
  • Understands and implements creative best practices and brand strategy.
  • Pitches ideas that support brand positioning, objectives, and is culturally relevant.
  • Collaborates with photographers and art directs photoshoots to ensure the creative vision aligns with the overall campaign strategy.
  • Provides guidance on composition, lighting, styling, and visual storytelling to achieve high-quality and on-brand imagery.
  • Leads video production efforts, collaborating with videographers and directing video shoots to ensure alignment with the overall creative strategy.
  • Provides guidance on shot composition, lighting, pacing, and storytelling to create visually compelling video content.
• Cross Functional Teammates:
  • Collaborates with cross functional DICK’s teammates to deliver campaign objectives.
  • Partners with Creative Managers and Creative Directors on campaign themes, visual standards, storyboards, art direction and plans for both in studio and on location photoshoots.
  • Collaborates effectively with other Designers, Marketers, Copywriters, and Production to bring creative visions to life.
• Athlete Focus:
  • Champions the athlete in all thought process, creative, design, and final assets.
  • Applies brand identity elements to conceptual work and incorporates them across all materials for a consistent athlete experience.
• Industry Trends:
  • Stays up to date with industry trends, technologies, and design best practices to continually elevate our digital creative efforts.
  • Collaborates with AI and machine learning specialists to integrate AI technology into the creative process.
  • Leverages AI tools and platforms to assist in generating innovative and data-informed creative content, while ensuring that the output aligns with the brand’s vision and objectives.
• Mentoring Teammates:
  • Holding periodic formal reviews for development talent.
  • Mentors, trains, develops and manages day-to-day activities of creative pooled resources group.
  • Encourages others to seek opportunities for different and innovative approaches to addressing problems and opportunities; facilitates the implementation and acceptance of change within the organization.
  • Be the subject matter expert on all systems and processes used within Graphic Design and share experiential knowledge with the members of the team.
  • Participates in special projects, key initiatives, and system updates as requested by Director of Creative.
  • Provides pool group teammates with timely and regular feedback to support associate development/growth in role.

Qualifications

• Adobe Creative Suite- InDesign, Bridge, Illustrator, Photoshop, AfterEffects, Premiere
• Bachelor’s Degree in Art/Graphic Design, Business, Marketing, Communications or related field
• 7 – 10 years’ Experience delivering creative solutions from concept to final execution
• Strong portfolio; leader of people preferred

Requirements

• Targeted Pay Range: $76,500.00 – $124,600.00.
• This is part of a competitive total rewards package that could include other components such as: incentive, equity and benefits.
• Individual pay is determined by a number of factors including experience, location, internal pay equity, and other relevant business considerations.
• DICK’S Sporting Goods complies with all state paid leave requirements.

Benefits

• Generous suite of benefits.