Performance Marketing Manager

Company Description

Launched in 1998, this pioneering British-born brand has specialised in creating amazing experiences and unforgettable memories – from hotels, city breaks and holidays to theatre, entertainment and spa days. Experts in brightening up online travel, lastminute.com is among the worldwide leaders in the field, helping hundreds of thousands of customers every year find, and do, “whatever makes them pink”.

lastminute.com is the European Travel-Tech leader in the dynamic holiday packages business, uniquely positioned to drive innovation-led growth.

Every month, lastminute.com reaches across all its websites and mobile apps (in 17 languages and 40 countries) 60 million unique users that search for and book their travel and leisure experiences. More than 1,200 people enjoy working with us and contribute to provide our audience with a comprehensive and inspiring offering of travel related products and services.

At the heart of our culture is a commitment of inclusion across race, gender, age, sexual orientation, religion, gender identity or expression and accessibility. We strongly believe in an equal opportunity space, which is welcoming and celebrates the uniqueness of everyone who works here. We value different lived experiences and respect viewpoints, as we know unicity drives innovation. We want to make sure our people reflect the communities across the world we help travel.

Job Description

lastminute.com group is looking for a Performance Marketing Manager.

The SEM Manager will be responsible for planning, implementing and analysing Paid Performance Marketing campaigns across different brands and products with a strong focus on SEM. She/he will work in line with marketing and business objectives using SA360, Google Ads, Bing Ads and other Performance Marketing products and tools.

Key Responsibilities 

  • Full ownership of performance for a specific market or product area
  • Identification of growth opportunities, testing hypotheses and scaling winning tests to increase performance marketing traffic at a given target
  • Deliver of performance reports and insights to the team and internal stakeholders promoting new ideas and methods
  • Address and escalate campaign performance issues, perform regular optimization of marketing campaigns
  • Optimise accounts to target, management of roadmaps and ensuring timely delivery
  • Work closely with IT team on creating, managing and developing tools to automate bids, landing page optimization, reporting
  • Establish new processes and improve existing campaigns with automation solutions
  • Support internal sharing of knowledge through training and coaching
  • Adherence of Performance Marketing best practice at all times
  • Develop your own product knowledge as tools/products evolve/change
Qualifications

Skills and Experience

Essential

  • 4 years in Performance Marketing, with a preferred focus on SEM
  • Excel skills: interpret and analyse big chunks of data from multiple sources
  • Dynamic person with analytical skills and a data-driven approach
  • Ability to leverage data to influence marketing decisions
  • Experience managing large budgets for Paid Search campaigns
  • Web analytics (e.g. Google Analytics, Webtrends etc)
  • Automated bidding (GoogleAds, SearchAds360, etc)
  • Intermediate German language

Desirable

  • Mysql, BigQuery
  • A/B test tools
Additional Information

What we offer

By joining our company, you will have the chance to:

  • Join a dynamic team in an inclusive-international environment
  • Grow thanks to the career journey and our internal mobility perspective
  • Work a shorter working week (36h), of which 4 hours on Friday morning
  • Manage your own schedule thanks to the flexible start and end of the working day
  • Get focus time for learning, development and deep work on Friday mornings
  • Work partially or fully remote according to local laws
  • Enjoy continuous training thanks to our company platform
  • Benefit from employee discounts on travel
  • Receive 2 days off per year for the purpose of volunteering
  • Get free snacks, hot drinks, water, beverages at our offices
  • Participate in amazing winter and summer corporate events
  • Welfare platform (Corporate Benefits) where you will find dedicated discounts with more than 1500 partners.

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