We are on a mission to give more than we take. By measuring everything, and only doing work we can connect to dollars, we are confident we can follow through on this commitment to our clients. We have a proven track record of helping brands build initial traction ($0→1 million in a year) and build momentum ($2→20 million in a year).
We are intentional with our culture. It’s a big reason our clients choose to work with us. Our company values:
Focus – Being intentional with our time and energy to stay concentrated on the big picture to produce great results.
Team Greater Than Self – Being fiercely committed to collective success as a team, celebrating each other’s wins, and the belief that all great things are done as a team.
Radical Candor – We’re vulnerable with each other and value honest, candid feedback because we know it’s essential for growth.
Extreme Ownership – Extreme Ownership gives us clarity and autonomy while owning our mistakes so we can grow.
Continuous Improvement – Devotion to growth and mastery as individuals because it what generates the results to give more than we take for our clients.
At Optimal, you will be given autonomy to make decisions, have exciting advancement opportunities, have dedicated time for continuous growth, and most importantly be valued and appreciated.
Paid Media Specialists report to our Director of Strategy and work closely with Growth Marketers to help hit our client’s goals and influence growth. They are responsible for the paid media strategy and build-out for new accounts assigned to them. Although this role doesn’t directly manage clients, they are well integrated into the strategy and execution of paid media work for clients and assist Growth Marketers in internal and client-facing discussions and reporting.
Audits campaigns to alleviate issues and find opportunities to reach desired KPIs
Able to deliver and communicate findings from audit in a way that could be client-facing, eliminating additional work for Growth Marketers to polish the data
Paid media strategy
Collaborate with Growth Marketers to define and execute the paid media strategy for the quarter
Able to connect paid media strategy with client’s quarterly and annual goals
Develop goals and KPIs to measure and optimize campaign performance
Develop creative campaign assets and/or work with internal team to execute on the creation of necessary campaign creative
Executes paid media strategy from ideation stage through execution and ongoing optimization stages one or more of the following platforms: Facebook, Google, Bing, LinkedIn, etc
Manage budget, pacing and other day-to-day campaign execution and performance reporting
Proactively finding and building recommendations on new ways to improve performance
Executes ongoing a/b test plan to improve overall campaign performance to achieve goals and KPIs
Full funnel optimization
Understand the relationship between ads and post click destinations
Able to analyze landing page performance and user behavior to identify areas of improvement and share suggestions to improve the conversion rate
Constructing an ad strategy that mirrors the buyer’s journey
Able to set up ad accounts to ensure correct audience targeting, ad structure and conversion event tracking through Google Analytics, Tag Manager, Google Ads and into CRM systems
Creates reports on campaign performance to share with Growth Marketers of the organization
Utilizes live dashboards to analyze and report on daily, weekly and monthly campaign progress
Attend internal meetings and various client meetings
Able to internally discuss campaign strategy, audit findings, and opportunities for improvement
Able to attend client meetings periodically to explain findings or dig into data with the client and Growth Marketers
Strong soft skills
Presentation and communication skills
Problem solving and critical thinking
Accountable and responsible
You feel aligned with our mission, values, and company culture
Able to formulate campaign strategies based on client historical data, competitive analysis, and industry best practices and trends
Able to set up accounts and audit conversion event tracking through Google Analytics, Tag Manager, Google Ads and into CRM systems
Analyze data with Google Analytics
Analyze website and keywords with SEO tools like: SEMrush, Spyfu etc.
Copywriting and creative for ads
(opt) Facebook Blueprint certification or Google Ads certification
(opt) Google Data Studio experience
Have a successful track record with 3-5 years of digital marketing experience, minimum of 2+ years specifically in paid media
Able to commute to our Appleton office 2x year* (all travel is currently on hold until mid-2021 with COVID-19)
Benefits & Compensation
Autonomy; you take ownership of how work is completed
Flexible work hours
Ability to work remote
Paid continuous education opportunities
Transparent and actionable role/growth opportunities
We want to understand who you are and how you think. To help us get to know you, please send a cover letter to share with us, along with your application.
We value great writers, so take your time with the application. Keep in mind that we do not equate length with substance, so please keep your cover letter to fewer than 1500 words. Stock cover letters won’t do – tell us why you want this job, not just any job.