Off The Record: Growth Marketing Manager

The Opportunity We have product-market fit. Our service is used by thousands daily. And we’re profitable. But our legal services marketplace is just getting started. We haven’t even penetrated 1% of available market share. While we generate tens of millions in revenue, we’ve grown triple digits year over year, our marketing team is just getting started.

This is where you come in. You’ll help us turn a product that users love into a household name. Over 100,000 drivers are pulled over and ticketed every day. How do you put our app into each of their hands?

We’re looking for a Growth Marketing Manager to help us launch into our next phase of growth. You’ll work closely with our executive team, especially our CMO, to plan, execute, and analyze marketing campaigns designed to convert audiences into advocates.

On any given day, you might:

Analyze Google and Meta campaign performance and optimize based on both quantitative data and qualitative feedback. Perform SEO analysis to ensure we are getting as much organic traffic as possible Build and improve critical processes within our marketing automation software. Draft, implement, and optimize email drip campaigns designed to re-engage users who “abandoned cart” before booking a case with us

About You 2-5 years growth marketing experience, preferably for a DTC brand Experience managing large campaign budgets, specifically within Google and Meta (i.e. $2M+ per year) Experience managing email marketing campaigns, Hubspot specifically a plus A data-driven mindset, with strong analytical skills necessary to draw conclusions from data. Experience using marketing automation tools such as Hubspot, Google Analytics, and Mixpanel is a plus. Excellent writing skills. Grammar nerds are especially encouraged to apply! Proactive and thoughtful communicator. Great interpersonal skills, with the ability to build strong relationships across the company, our customers and our partners. Strikes the right balance between attention to detail and analysis paralysis. Highly motivated and able to operate without any hand-holding or micromanagement.