Growth Marketing Manager

Polygon Labs is a software development company building and developing a network of aggregated blockchains via the AggLayer, secured by Ethereum. As public infrastructure, the AggLayer will bring together user bases and liquidity for any connected chain, and leverage Ethereum as a settlement layer.  Polygon Labs has also contributed to the core development of several widely-adopted scaling protocols and tools for launching blockchains, including Polygon PoS, Polygon zkEVM, and Polygon Miden, which is in development as well as Polygon CDK.

We are searching for a Growth Marketer with a strong understanding of the Web3 industry and product to join our Marketing team.

As a Growth Marketing Manager, you will own the Gaming, NFT, and other key verticals in our Growth Marketing team. You will increase Polygon Labs’ brand awareness, sentiment and support for builders in the Polygon ecosystem by implementing effective marketing campaigns across multiple channels. The ideal candidate has a deep understanding of Web3 and its ecosystem, and knows how to create engaging campaigns that foster community and drive measurable results.

• Develop and lead the execution of comprehensive growth marketing campaigns for the Gaming and NFT verticals, with a focus on building the entire marketing funnel from brand awareness to community engagement.

• Create compelling stories, marketing incentive structures, and questing mechanics that drive behavior and support our brand positioning.

• Work with our ecosystem to develop co-marketing campaigns with Polygon projects that both amplify their stories and our key narratives.

• Be Web3 native, with an eye for the latest trends and narratives in the crypto space, and have an ability to translate them into resonant content and campaigns.

• Collaborate effectively with cross-functional teams including content, design, social, BD, and product.

• Work with some of the biggest projects in Web3, KOLs, and community members to support our campaigns and narratives.

• Utilize data analytics tools to track, measure, and analyze key performance indicators (KPIs), with a focus on brand sentiment and community engagement.

• Collaborate with the product team to support our product launches and GTM strategy based on insights and market trends.

• Proven experience (2+ years) in growth marketing or campaign roles, preferably in a technology-driven company / Web3 space.

• A deep understanding of the Web3 / blockchain space.

• Demonstrated expertise in managing multi-channel marketing campaigns and collaborating with multiple stakeholders.

• Experience managing KOLs, influencers, and relationships with other projects.

• Strong project management skills, with the ability to prioritize and manage multiple projects simultaneously, and collaborate with cross-functional teams.

• Bonus points for roles in web3 involving direct engagement with large ecosystems or communities, and using web3 questing tools like Galxe.

The goal of the Polygon Labs total rewards program is to support the health and well-being of you and your family. Our comprehensive compensation plan includes the following benefits for our full time employees:

• Remote first global workforce

• Industry leading Medical, Dental and Vision health insurance*

• Company matching 401k with 3% match*

• $1,500 Home Office Set Up Allowance (life-time max)

• $200 Annual Book Allowance Program

• $75 Monthly internet or phone reimbursement

• Flexible Time Off

• 1 company wide wellness Friday day off per quarter

• Company issued laptop

• Egg freezing, mental health, and employee wellness benefits

*In certain countries medical, dental and vision is fully covered for employees & their dependents. This is country and plan specific.

*401k is for United States employees only

Polygon Labs is committed to a diverse and inclusive workplace and is an equal opportunity employer. We do not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status. Polygon Labs is committed to treating all people in a way that allows them to maintain their dignity and independence. We believe in integration and equal opportunity. Accommodations are available throughout the recruitment process and applicants with a disability may request to be accommodated throughout the recruitment process. We will work with all applicants to accommodate their individual accessibility needs.

If you think you have what it takes, but don’t necessarily meet every single point on the job description, please still get in touch. We’d love to have a chat and see if you could be a great fit.

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