Global Marketing, Ad Operations Specialist

Company Description

Square builds common business tools in unconventional ways so more people can start, run, and grow their businesses. When Square started, it was difficult and expensive (or just plain impossible) for some businesses to take credit cards. Square made credit card payments possible for all by turning a smartphone into a credit card reader. Since then Square has been building an entire business toolkit of both hardware and software products including Square Terminal, Square Appointments, Square Online Store, and more. We’re working to find new and better ways to help businesses succeed on their own terms—and we’re looking for people like you to help shape tomorrow at Square.

Job Description

As the Ad Ops Specialist within the Central Marketing Organization, you will work closely with our Media Strategy teams that manage the US, UK, JP, AU, IE, ES and CA markets to ensure the effective technical execution of digital media campaigns — including creative asset checks, trafficking (through DCM), and proper tagging implementation. This is to be done while managing relationships with our agencies and vendors to achieve accurate and timely launches of marketing campaigns. The Ad Operations Manager will also be responsible for aiding in the maintenance and upkeep of campaigns and reporting while ensuring data integrity with partner and internal sources.

You will:

  • Work closely with Ad Ops Lead and global channel leads to create, execute and manage Display media trafficking for Performance campaigns in Campaign Manager 360; ensure campaigns are properly configured and executed in a timely manner
  • Responsible for setting up global standardizations for campaign configurations and connecting media placements to creative units within ad serving platforms (Google Campaign Manager 360) and ensuring spend reporting aligns with internal reporting parameters using cookie tracking.
  • Work with Ad Ops Tech to instrument appropriate partner pixels in Google Tag Manager for new tracking requirements and troubleshoot technical issues and inquiries between internal and external (media agencies, vendors, publishers) partner data
  • Work closely with internal teams (creative, media, analytics) and external partners (agencies, publishers, ad tech vendors, etc.) to identify and develop best practices and ensure quality in all operational logistics
  • Act as agency liaison with external partners regarding campaign tags, data tracking (pre, mid, post), placement scheduling, implementation, troubleshooting, and reporting
  • Proactively identify issues leading up to a launch and during a live campaign that would prevent hitting KPI’s and performance benchmarks
  • Test and perform quality assurance on ad tags and creatives to ensure specifications are met ahead of a campaign launch
  • Monitor and ensure data integrity between third-partner pixel data and internal data–troubleshoot, analyze data discrepancies using SQL for analysis
  • Troubleshoot pixels/tags, creative, and 3rd party vendors to ensure proper campaign execution
  • Make necessary optimizations to placements, tags, creatives and/or 3rd party technologies to ensure expected delivery 
Qualifications
  • BA/BS preferred 
  • 4+ years’ experience in digital ad operations at a publisher, an ad tech company, ad agency or ad network
  • Has an advanced knowledge of Google Analytics, Google Tag Manager, Google Campaign Manager and ad operations across major ad platforms (Google, Facebook, LinkedIn, etc.)
  • Strong proficiency with managing, articulating and synthesizing data using Excel and Google Sheets.
  • A plus for SQL (MySQL or BigQuery) and JavaScript experience
  • Strong analytical skills and ability to clearly articulate key insight
  • Well-organized, detail-oriented, with firm follow-through skills
  • High degree of initiative and productivity
  • Ability to collaborate well with teams, proactively manage multiple tasks/projects, and prioritize responsibilities under aggressive timelines
  • Strong critical thinking and problem-solving skills involving technology
  • Results orientations with strong independent and team project management and time management skills
  • Solid written and verbal communication skill with ability to communicate/translate complex concepts to non-technical audience
Additional Information

Block takes a market-based approach to pay, and pay may vary depending on your location. U.S. locations are categorized into one of four zones based on a cost of labor index for that geographic area. The successful candidate’s starting pay will be determined based on job-related skills, experience, qualifications, work location, and market conditions. These ranges may be modified in the future.

Zone A: USD $101,500 – USD $152,300
Zone B: USD $94,400 – USD $141,600
Zone C: USD $86,300 – USD $129,500
Zone D: USD $76,200 – USD $114,200

To find a location’s zone designation, please refer to this resource. If a location of interest is not listed, please speak with a recruiter for additional information. 

Full-time employee benefits include the following:

  • Healthcare coverage (Medical, Vision and Dental insurance)
  • Health Savings Account and Flexible Spending Account
  • Retirement Plans including company match 
  • Employee Stock Purchase Program
  • Wellness programs, including access to mental health, 1:1 financial planners, and a monthly wellness allowance 
  • Paid parental and caregiving leave
  • Paid time off (including 12 paid holidays)
  • Paid sick leave (1 hour per 26 hours worked (max 80 hours per calendar year to the extent legally permissible) for non-exempt employees and covered by our Flexible Time Off policy for exempt employees) 
  • Learning and Development resources
  • Paid Life insurance, AD&D, and disability benefits 

These benefits are further detailed in Block’s policies. This role is also eligible to participate in Block’s equity plan subject to the terms of the applicable plans and policies, and may be eligible for a sign-on bonus. Sales roles may be eligible to participate in a commission plan subject to the terms of the applicable plans and policies. Pay and benefits are subject to change at any time, consistent with the terms of any applicable compensation or benefit plans.

We’re working to build a more inclusive economy where our customers have equal access to opportunity, and we strive to live by these same values in building our workplace. Block is a proud equal opportunity employer. We work hard to evaluate all employees and job applicants consistently, without regard to race, color, religion, gender, national origin, age, disability, veteran status, pregnancy, gender expression or identity, sexual orientation, citizenship, or any other legally protected class. 

We believe in being fair, and are committed to an inclusive interview experience, including providing reasonable accommodations to disabled applicants throughout the recruitment process. We encourage applicants to share any needed accommodations with their recruiter, who will treat these requests as confidentially as possible. Want to learn more about what we’re doing to build a workplace that is fair and square? Check out our I+D page.

Additionally, we consider qualified applicants with criminal histories for employment on our team, assessing candidates in a manner consistent with the requirements of the San Francisco Fair Chance Ordinance.

 

Block, Inc. (NYSE: SQ) is a global technology company with a focus on financial services. Made up of Square, Cash App, Spiral, TIDAL, and TBD, we build tools to help more people access the economy. Square helps sellers run and grow their businesses with its integrated ecosystem of commerce solutions, business software, and banking services. With Cash App, anyone can easily send, spend, or invest their money in stocks or Bitcoin. Spiral (formerly Square Crypto) builds and funds free, open-source Bitcoin projects. Artists use TIDAL to help them succeed as entrepreneurs and connect more deeply with fans. TBD is building an open developer platform to make it easier to access Bitcoin and other blockchain technologies without having to go through an institution.

While there is no specific deadline to apply for this role, on average, U.S. open roles are posted for 70 days before being filled by a successful candidate.

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