Enterprise Marketing Associate

Overview:

As a Marketing Associate on the Enterprise Team at IdeaScale, you will play a pivotal role in planning, executing, and optimizing monthly events, along with contributing to general marketing activities. The ideal candidate is a dynamic and organized individual with a passion for enterprise marketing, exceptional communication skills, and a strong background in event coordination and content creation.

Responsibilities:

Monthly Event Management:

  • Plan, organize, and execute monthly events, including identifying and securing speakers, coordinating logistics, and managing event timelines.
  • Develop and implement marketing strategies to attract attendees, utilizing various channels such as email, social media, and online platforms.
  • Conduct post-event assessments and generate reports for continuous improvement.
  • Coordinate with cross-functional teams to ensure seamless execution of events.

Content Creation:

  • Write engaging case studies highlighting successful enterprise implementations of IdeaScale.
  • Create marketing content for various channels, including blog posts, whitepapers, and social media updates.
  • Collaborate with the design team to produce visually appealing and cohesive marketing materials.

General Marketing Activities:

  • Support the development of marketing campaigns and initiatives for the enterprise team.
  • Assist in maintaining and updating marketing collateral, ensuring consistency in brand messaging.
  • Stay on top of the latest marketing trends and technologies.
  • Collaborate with cross-functional teams (sales, product, design) to ensure brand consistency.
  • Contribute to the creation of sales enablement materials to support the enterprise sales team.
  • Analyze campaign performance using marketing analytics tools and recommend optimizations.
  • Peer-to-Peer Networking Platform: A community for customers to share ideas and learn from each other’s experiences.
  • Innovation Mentorship Program: Pairing customers with mentors who have a proven track record in innovation.

Content Creation:

  • Excellent writing skills with the ability to create compelling and effective content.
  • Proficiency in developing case studies, blog posts, and other marketing materials.
  • Communication: Ability to communicate effectively with internal teams, external partners, and potential event speakers.

Software Proficiency:

  • Experience with marketing and design software such as Figma, Canva, Brevo, etc.
  • Familiarity with customer relationship management (CRM) tools is a plus.
  • Organizational Skills:
  • Detail-oriented with strong organizational and project management skills.
  • Ability to manage multiple tasks and deadlines simultaneously.

Skills and Qualifications:

  • Marketing Expertise
  • Proven experience in planning and executing successful marketing events.
  • Strong understanding of marketing principles and strategies.
  • Experience with financial modeling and cost-benefit analysis to assess the ROI of projects.
  • Excellent analytical skills with experience using marketing analytics tools (e.g., Google Analytics, social media analytics platforms).
  • Fluent in written and spoken English with strong interpersonal skills.

Education and Experience:

  • Bachelor’s degree in Marketing, Business, or a related field.
  • 2+ years of experience in marketing, with a focus on event management and content creation.

If you are a creative and results-driven marketing professional looking to make a significant impact in the enterprise space, we invite you to apply for this exciting opportunity at IdeaScale. Please submit your resume, cover letter, and a portfolio of relevant work.

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