Email Lifecycle Manager

About the role

We’re seeking an experienced Email Lifecycle Manager to lead global lifecycle strategy — from onboarding to retention and win-back. You’ll create segmented, high-converting email and CRM flows using data-driven triggers, robust automations, and scalable messaging.

With 7+ years of experience in email/CRM, you’ll manage complex lifecycle journeys across HubSpot, MailChimp, and Zapier, and work cross-functionally to ensure every customer touchpoint is intentional, timely, and effective.

International applicants welcome

What you’ll do

  • Draft copy or collaborate with content team to align on voice, timing, and segmentation
  • Localize lifecycle content for multilingual audiences with team support
  • Coordinate with product and support to ensure accurate, helpful messaging across all lifecycle stages
  • Segmentation, Reporting & Technical Setup
  • Manage audience segmentation based on behavioral, demographic, and CRM data
  • Define and report on KPIs: Demos, Open Rate, CTR, Referrals, Reviews
  • Maintain data health across tools like HubSpot, MailChimp, GA4, Looker Studio, Zapier, Tag Manager
  • Build triggered flows that correspond to funnel stage, churn risk, and activity level
  • Partner with acquisition and community teams to align lifecycle with: Campaigns, Events, Trials and new feature releases
  • Drive customer advocacy and retention strategies through smart automation and messaging
  • Run A/B tests on subject lines, CTAs, timing, segmentation logic

Qualifications

Required

  • 7+ years managing email or CRM programs for B2B organizations
  • Deep knowledge of lifecycle architecture, messaging strategy, and CRM segmentation
  • Expert in tools like HubSpot, MailChimp, Zapier
  • Strong grasp of GA4, data visualization, and automation logic
  • Strategic thinker with the ability to execute, test, and report

Preferred

  • Experience with account-based marketing or product-led growth models
  • Bilingualism (e.g., English + Dutch/French/German/Spanish)

How You’ll Help Us Grow

  • Increase Demo Volume
  • Improve Retention & Reduce Churn
  • Drive Product Adoption & Repeat Engagement
  • Increase Referral and Review Rates

Why Join Us?

  • Work on global acquisition campaigns with real impact
  • Collaborate with a multilingual, cross-functional team
  • Shape the future of marketing in a fast-moving, high-growth environment
  • Enjoy a remote-first culture with flexibility and ownership

We are an equal opportunity employer and are committed to building a diverse and inclusive team. Accommodations are available for candidates participating in all aspects of the selection process.

Go to posting –>

Leave a Reply

Your email address will not be published. Required fields are marked *

Instagram / TikTok / X

Designed with WordPress