Director of Product Marketing

About Us: 
Verifiable provides industry-leading solutions to automate credentialing and provider network management for the healthcare industry. Our API-first platform is the only one of its kind, connecting directly to hundreds of sources and automating provider data verifications instantly to speed up credentialing and simplify network management. 
We’ve grown to over 100 employees in less than 4 years. Steady revenue growth allowed us to secure a $27M Series B led by Craft Ventures, bringing us to $47M in total funding. See our announcement here! 
The Director of Product Marketing role at Verifiable provides an extremely unique opportunity– directly with the Chief Growth Officer, you’ll be hands-on with marketing strategy and execution. The role also provides lots of opportunity for cross-functional collaboration with Sales, Product, Alliances and the CEO to develop strategies that create interest within the market, helping us scale and position Verifiable as a market-disrupting leader.
This is an opportunity to join a fast-growing company with a meaningful mission, passionate team members and inspiring customers. As an early stage company, both the company and role present limitless upside, exposure to new cross-functional initiatives, and the ability to grow.
Responsibilities
  • Mature Product Marketing (and Customer Marketing) as a function at Verifiable by evolving core PMM initiatives into holistic, repeatable programs and growing a high functioning team
  • Own and execute marketing strategies for Verifiable’s products and services, including messaging, positioning, launches and go-to-market plans
  • Build out Customer Marketing as a discipline that drives upsell, expansion and retention
  • Conduct market research to identify customer needs, market trends, and competitive landscape, and use insights to inform product positioning, messaging and new product entry
  • Develop and maintain buyer personas and ensure that all marketing materials and campaigns are tailored to specific customer segments
  • Work closely with cross-functional teams to drive product launches, sales enablement, customer adoption, and overall GTM success (win rates, pipe velocity, competitive intel, etc)
  • Develop sales enablement tools and training materials to support the sales team in their efforts to sell Verifiable’s products and services.
  • Measure and report on the effectiveness of product marketing efforts and use insights to continuously improve marketing strategies
  • Collaborate with product management and engineering teams to ensure that product messaging and positioning aligns with product capabilities and customer needs
  • Work closely with demand generation and communications teams to develop and execute integrated marketing campaigns
  • Ideal Qualifications
  • 8+ years of product marketing experience in the tech/SaaS industry, extra points for working in Healthcare, Data/API-first, or Salesforce ISV/OEM companies
  • Past tenure at a fast-moving, scaling startup with a track record of success
  • Demonstrated track record of selling department strategy aligned to company goals, measuring outcomes, and developing out a high-performing team
  • Past experience having also managed Customer Marketing as a team or initiative
  • Ability to plan and execute product launches that have a meaningful resonance in the market
  • Excellent presentation and written communication skills
  • A growth mindset to always want to learn, measure, test and improve
  • Ability to set strategy and drive on projects independently and across teams
  • Desire to work collaboratively alongside a passionate team of (remote) coworkers
  • More About Verifiable:
    Our software is used by healthcare companies, payer organizations, and provider organizations like Humana, Modern Health, and Grow Therapy. 
    We are an official Salesforce vendor, and the #1 fastest-growing ISV partner on the Salesforce app exchange in 2023.
    We value the many benefits of remote work, so we’re fully distributed across the US and internationally. We’re not limited by location in finding the best talent to build a world-class team! 

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