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Job Title: Director of Marketing

Department: Corporate

Reports To: Chief Executive Officer

Employment Type: Full-Time, Salary, Exempt, Remote

Compensation: $120k-$145k (OTE = Salary + 10% bonus)

About AccuSourceHR: AccuSourceHR™ workforce solutions is a full-service employment screening organization with headquarters in Phoenix, Arizona. Since its inception in 1999, AccuSourceHR™ has been committed to continuously promoting a balance between affording innovative technology resources and providing high-quality, consistent, US-based client care. This objective is reinforced with the belief every client is unique and deserves a customized program of quality background and drug screening solutions to meet their specific organizational goals. As a PBSA-accredited provider, AccuSourceHR™ strives to ensure every client is confident in their program and views our team as an extension of their organization’s human resources, security, and risk mitigation teams. AccuSourceHR™ is equally dedicated to fostering a positive employee experience ensuring our team members feel valued, supported, and empowered in their roles. Our company culture is built on collaboration, continuous learning, and commitment to excellence, which we believe directly enhances the quality of service we provide to our clients.

Core Value Summary: As an AccuSourceHR staff member it is important that you embrace our company core values.

• Customer Obsessed: We believe that if we provide a great product and create a great customer experience at a fair price, that every customer can be a customer for life. A core part of our DNA is to be obsessed with providing an outstanding customer experience every day.
• Collaboration: We openly share ideas, skills, and experiences to solve problems, improve performance, and help team members. AccuSourceHR staff works together to make our business great; We create amazing customer experiences every time.
• Innovation: We successfully implement new ideas that create value for our customers and stakeholders. Innovation starts with a new idea. It could be a plan for an improved product or service; It could be an updated method for streamlining our operations.
• Passionate: We have intense enthusiasm and excitement for what we do for our customers, partners, and team members. Our passion for our work is often the difference between doing the work and doing the work exceptionally well.
• Transparency: We share thoughts and opinions honestly and respectfully. Transparency promotes open communication and leads to forming healthy relationships by emphasizing being direct with people in our workplace.
• Accountability: We show up and set out to accomplish the things we said we would do. We take personal responsibility for our work. We have trust in our teammates and know we can count on each other to get things done. Team members take responsibility for both their performance and business outcomes.

Job Summary: The Director of Marketing at AccuSourceHR is a dynamic leader responsible for driving data-informed marketing strategies that align with organizational goals. This role demands a deep understanding of AccuSourceHR’s product offerings and the HCM industry, combined with a strong capability to interpret market trends, customer behavior, and performance metrics. The Director will lead a high-performing team, championing cross-departmental collaboration and leveraging data insights to optimize marketing efforts, enhance customer engagement, and accelerate growth.

Key Responsibilities:

• Develop and execute a data-driven marketing strategy to increase brand awareness, customer acquisition, and revenue growth across all channels, using KPIs and performance metrics to guide decision-making.
• Oversee integrated marketing campaigns including website strategy, product, and event marketing, ensuring alignment with business goals and continuous optimization through A/B testing, analytics, and customer feedback.
• Responsible for the creation, execution, and optimization of digital marketing and content strategy to drive brand engagement, lead generation, and customer retention. 
• Lead and mentor a high-performing marketing team, fostering a culture of innovation, accountability, and data literacy to drive measurable outcomes.
• Collaborate cross-functionally with Sales, Product, and Executive teams to align marketing initiatives with go-to-market strategies, using shared dashboards and analytics to track joint performance.
• Own and manage the marketing budget, applying financial modeling and ROI analysis to ensure efficient resource allocation and maximum impact.
• Analyze marketing performance across channels and campaigns, leveraging tools such as Google Analytics, CRM data, and marketing automation platforms to inform strategy and support executive reporting.
• Drive brand positioning and messaging, using market research, customer segmentation, and competitive analysis to ensure consistency and relevance across all touchpoints.
• Identify and evaluate new growth opportunities, including partnerships, channels, and emerging technologies, using predictive analytics and market intelligence.
• Manage external vendors and agencies, ensuring deliverables meet performance benchmarks and align with brand standards.
• Stay current on industry trends, competitor activity, and customer insights through continuous market analysis and benchmarking.
• Leverage AI and automation tools to streamline operations, personalize customer experiences, and enhance campaign effectiveness.
• Other duties as assigned, with a focus on strategic initiatives that benefit from analytical rigor and cross-functional collaboration.

Education/Experience:

• Minimum of 5 years of progressive experience in marketing roles, with a proven track record of driving measurable growth, brand development, and cross-functional collaboration—preferably within the HCM or SaaS industries
• Bachelor’s degree in Marketing, Business Administration, Communications, or a related field required; advanced degree or certifications in data analytics or digital marketing a plus
• Demonstrated success in leading and optimizing multi-channel marketing strategies (digital, content, brand, product marketing) using performance metrics and customer insights
• Experience scaling marketing operations in high-growth or fast-paced environments, with a focus on operational efficiency and ROI
• Strong background in data-driven decision-making, marketing analytics, and campaign performance measurement
• Proven ability to manage and mentor marketing teams, agencies, and contractors to achieve strategic objectives
• Proficiency with modern marketing tools and platforms (e.g., HubSpot, Salesforce, Google Analytics, AI-driven automation tools, etc.)

Qualifications/Skills: The requirements listed below are representative of the knowledge, skills and/or abilities for this position.

• Strong analytical and critical thinking skills with the ability to interpret complex data and translate insights into actionable strategies
• Proficient in key marketing and business software platforms, with a focus on data visualization, automation, and CRM integration
• Excellent verbal and written communication skills, with the ability to convey complex ideas clearly and persuasively
• High energy, results-oriented mindset with a passion for continuous improvement and innovation
• Exceptional attention to detail and commitment to excellence in execution
• Collaborative team player with a positive, proactive attitude and a customer-obsessed mentality
• Ability to thrive in a fast-paced environment, manage multiple priorities, and consistently meet deadlines

Benefits:

• Medical (with company contribution)
• HSA (with company contribution)
• Dental (with company contribution)
• Vision 
• Employer paid Life Insurance and Long-Term Disability
• Short-Term Disability
• 401(k) (with company match)
• Paid holidays 
• Paid time off (PTO)
• Sick Time
• Pet insurance

Physical Requirements:

• Must have a dedicated and ergonomic workspace at home conducive to focused work.
• Access to a stable and reliable high-speed internet connection.
• Adequate lighting and minimal background noise to support professional video calls and meetings.
• Ability to lift and carry up to 5 pounds occasionally, for tasks such as setting up a workstation or equipment.
• The ability to work comfortably and effectively in a home environment that meets ergonomic standards, including proper seating and desk setup.
• Travel up to 60% of the calendar year to attend trade shows, conferences, executive meetings, etc.

Equal Employment Opportunity:

AccuSourceHR, Inc, provides equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, genetic information, pregnancy, gender identity, sexual orientation, status as a Vietnam-era, special disabled veteran or other veteran, or any other status or characteristic protected by applicable federal, state and/or local laws.

AccuSourceHR, Inc. reserves the right to modify, interpret, or apply the job description as needed. This job description is for informational purposes only and should not be construed as an offer or guarantee of employment.

Any offer of employment is conditional upon the successful completion of a background investigation and drug screening.

By submitting your application for and/or accepting this position, you acknowledge and agree that, if selected, you will be required to electronically sign certain employment-related documents upon commencing your position. This may include, but is not limited to, the offer letter, employment agreement, and other necessary forms. 

This job description is not designed to cover or contain all job duties required of the employee. There may be additional activities, duties and/or responsibilities that are required for this position that are not listed in this job description.