Director of Advertising Performance

About Us
Scorpion is the leading provider of technology and services helping local businesses thrive. We do this by helping customers understand local market dynamics, make the most of their marketing, and deliver experiences their customers will love. We offer tools to know what’s going on with marketing, competitors, and customers. We offer a unique blend of AI support and teams of real human people with local expertise committed to customer success. At Scorpion, we are ready to do whatever it takes to help our clients reach their goals. Our technology and personalized tools bring everything together to help local businesses easily understand their unique business, market, and customer needs. We put SEO, Reviews, Advertising, Email Marketing, Chat and Messaging, Social Media, Website, Lead Management, Appointment Scheduling, and more to work for local businesses. We’re a technology-led service with a human touch.
About the Role
The Senior Manager of Advertising Performance will be responsible for the performance of Scorpion’s Advertising Products, primarily search and Local Services Ads (LSA) by vertical.  This individual will review the vertical structures that govern campaigns and optimize them for improvements.  This role is expected to have a high level of competency in Google Ads and Bing Ads and the ability to learn quickly and master Scorpion’s advertising management systems.  Experience working with SMBs is a must, especially in the home services and legal industries. This role will work closely with Scorpion’s Advertising Product and Account Management teams to improve product KPIs and client results.
What your success will look like
  • Ownership of high-priority verticals for rolling 90-120-day optimization periods, managing 4-6 verticals at a time, and collaborating with advertising and account management teams to achieve results
  • Benchmark, set, and achieve advertising performance targets during vertical optimization periods. KPIs will include retention, attach rate, cost-to-lead value, conversion rate, and advertising spend utilization.
  • Architect vertical-specific advertising solutions
  • Conduct in-person and video meetings with franchisor and corporate marketing executives to align advertising strategies with their objectives
  • Report key findings, optimizations, and results to stakeholders
  • Consult Advertising product leadership for product, process, and feature development
  • Manage 50-100 advertising campaigns to analyze the impact of global actions on account-level results
  • Supervise experimental campaigns to test new advertising strategies, platforms, and features
  • Voraciously study advertising trends, especially with the Google and Bing Search and Google LSA advertising platforms
  • Who you are and what you bring
  • 7+ Years of Search Advertising Experience and SMB advertising experience
  • Experience managing keyword templates and advertising structures for one-to-many deployments
  • Expertise in SMB lead generation advertising tools and platforms
  • High level of competence in Google Sheets and Microsoft Excel
  • Strong organizational & communication skills
  • Analytical ability & critical thinking
  • Our Scorpion Values
  • Winning Mindset: When our clients win, we win. 
  • Genuine Care: We only succeed when we are truly invested in our clients and each other.
  • Unmatched Results: We deliver more than expected–and then some–driving the best results and impacting lives.
  • Constant Improvement: We believe there is always a better way. We learn we ask “What if?” we build and then do it again.
  • Unbeatable Teamwork: We come from different backgrounds but have the same vision. We only get there by doing it together, as a team.
  • Our Benefits
  • We invest in our employees by offering them diverse benefits from best-in-class carriers. These benefits provide enough choice and flexibility to keep our employees and their families healthy and happy — today and tomorrow.
  • 100% employer-paid medical, dental, and vision insurance 
  • Flexible paid time off, so you can rest, relax and recharge away from work
  • Employee equity program 
  • Paid parental leave
  • Paid cell phone and service
  • Remote office allowance 
  • Professional development and development courses
  • Regular manager check-ins to drive performance and career growth through Lattice
  • Monthly company all-hands meetings
  • Compensation
  • We acknowledge that states have passed legislation promoting pay transparency.  As a national employer, Scorpion has made the decision to post our expected pay rate or pay range (as applicable) in all our job postings, regardless of geographic location.
  • The base salary range is $130,000 (entry-level) – $150,000 (highly experienced), exclusive of fringe benefits. If you are hired at Scorpion, your final base salary compensation will be determined based on factors such as geographic location, skills, education, and/or experience. Additionally, we believe in the importance of pay equity and consider the internal equity of our current team members as a part of any final offer. Please keep in mind that the range mentioned above is the total salary range for the role. Hiring at the maximum of the range would not be typical in order to allow for future & continued salary growth. The compensation package may also include incentive compensation opportunities in the form of discretionary bonuses or commissions.
  • Scorpion is an equal opportunity employer and considers applicants for all positions without regard to race, color, religion or belief, sex, age, national origin, citizenship status, marital status, military/veteran status, genetic information, sexual orientation, gender identity, or physical or mental disability. We believe in creating a dynamic work environment that values diversity and inclusion.
    Scorpion is committed to providing an inclusive and accessible recruiting experience for all applicants and candidates with disabilities or other physical or mental health conditions.
    If you require accommodation for any part of the application or recruitment process, please let us know by emailing  Accommodations@Scorpion.co. A member of our People Team will respond as soon as possible.  
    This email is only used by individuals with disabilities who require assistance or adjustments in applying and interviewing for a job.  This email is not for inquiring about a position or the status of an application.
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