The Paid Media Strategist will be responsible for various digital marketing activities, primarily focused on Paid Search and Paid Social Advertising. The role may also involve Programmatic Display and other third-party social platforms. This will include site research, keyword research, campaign development, optimization, and performance analysis for our clients.
Successful candidates will be passionate about paid media, teaching others, and enjoy juggling multiple clients.
Client Deliverables and Communication
Lead, maintain, and continuously optimize client accounts
Demonstrate a deep understanding of clients’ goals and business objectives
Create decks to report on campaign performance
Effectively present to clients via in-person, video, and/or call regarding strategy and optimizations
Provide internal and external reporting with regards to the status of a project and how the client and company goals are being met
Identify additional growth opportunities in other marketing channels
Develop, implement, and manage paid search, paid social, and display marketing strategies for a variety of clients
Use campaign data to recommend and implement optimizations to improve overall campaign performance.
Data Analysis and Optimization
Extract insight from campaign data, identify relevant trends, and provide well developed proactive recommendations to enhance and exceed overall client search marketing goals and objectives
Use Google, Bing, and Social Search Marketing tools (Facebook, LinkedIn, Twitter, Pinterest) as well as additional 3rd party software (Marin) to develop new campaigns and edit existing ones to ensure ROI for all clients
Continuously manage and adjust campaign budget allocation
Exhibit clear understanding of overall client messaging and develop search marketing creative, including but not limited to keyword generation, text ad copy creation, and landing page copywriting
Research Market Trends
Stay up-to-date on and advise clients of the latest trends in online search marketing
3 years of Paid Media (search and social) experience at a digital marketing agency
Medical, Dental, Vision, Short-Term Disability, and Life insurance
401(k) plus match, to help plan for your future
Paid time off (starting at 15 days), plus paid holidays, paid sick days, and paid personal days.
Option to work completely remote
Access to senior management and mentoring opportunities
Optional COVID safe company gatherings
Logical is an Equal Opportunity Employer. We strongly encourage candidates of all different backgrounds and identities to apply. Each new hire is an opportunity for us to bring in a different perspective, and we are always eager to further diversify our company.