Social Media Manager

Overview of Responsibilities

• Owns Social Media Channels, Community Management, and Analytics for the brand
  • Monitors social media channels for industry trends
  • Reviews analytics and uses data to inform the social media strategy
  • Collaborates with the team to create a social media calendar
  • Creates an active social media presence to boost brand awareness and recognition

Social Media:

• Plan, design, implement the social media content calendar
• Strong collaboration skills with the internal team and the ability to proactively follow up as needed to maintain content and plans.
• Create campaign plans and marketing stories for key business objectives including product launches, seasonal campaigns, and cultural moments.
• Stay current with emerging social media tools, platforms, and trends in the competitive landscape. Share learnings and best practices with the wider team.
• Impeccable time management skills. Strong ability to multitask and to track & follow up as necessary. This includes reacting quickly to requests from the team and prioritizing current tasks.
• Detail-oriented approach with the ability to work under pressure to meet deadlines and complete tasks with urgency.
• Improve the content experience by leveraging channel-specific creative strategies.
• Strong copywriting and copy-editing skills.
• Play a key role in our influencer marketing efforts by identifying potential partners, relationship building, and reposting influencer content.

Community Management:

• Excellent social listening skills.
• Engage users by responding to direct messages, organizing giveaways, responding to comments, asking questions, and cultivating relationships.
• Follow relevant influencers and engage with them to increase brand awareness on their channels and establish an ongoing relationship

Analytics:

• Understand KPIs and define them specifically for social media
• Continuously evolve our channels and content strategy through analysis of data to understand what’s working and what’s not working.
• Competitor analysis

Platform knowledge:

• Google Analytics
• Asana for project management
• Slack for internal communication
• Native analytics tools on Youtube, Pinterest, Instagram, Facebook, Tiktok, etc
• Working knowledge of design tools like Adobe creative suite
• Influencer marketing platforms
• Dashlane for password management

Company Benefits:

• Unlimited PTO policy
• Flexible Working
• 401k availability
• Competitive Medical, Dental, Vision and Life/ADD Insurance
• Merchandise Discount
• Company Bonus