Close is a bootstrapped, profitable, 100% remote, ~90 person team of thoughtful individuals who value autonomy and impact.
We ❤️ startups & SMBs. Since 2013, we’ve been building a CRM that focuses on better communication, without the hassle of manual data entry or complex UI. Our goal: double the productivity of every sales rep.
About the Role
As Close’s Head of Demand Generation, you and your team will be responsible for driving new free trial sign ups for Close. You will manage and grow a team of experts that will help drive new free trials from channels such as paid digital, sponsorships, partnerships, emails, field events, and more.
Close does not have an outbound sales team, so this pivotal role will be responsible for creating and capturing demand for our sales team by way of free trials.
We’re looking for an individual that is an expert in paid digital programs, but is eager to test new channels and tactics to drive demand. You will start with one direct report and build your team as you develop conviction in the channels and tactics that drive results.
You will report to the Senior Director of Marketing and collaborate with marketing leads across product marketing and content marketing.
Who you are:
6+ years of experience working as a demand generation, campaign manager, or performance marketer in B2B SaaS, preferably with experience marketing to broad SMB audiences.
3+ years of experience in a marketing leadership role.
An expert at defining audiences and experimenting with a wide variety of marketing channels to produce results, for our team that means generating trials.
Comfortable modeling and managing efficient spend and able to be highly critical of all marketing resources.
You’re an expert in SEM and analytical tools for marketers. At Close, this includes Google’s product suite (Analytics, AdSense, Search Console), Ahrefs, Customer.io.
A thoughtful leader that can motivate and grow a team
You’re physically based in the US.
What you’ll do:
Manage, test and optimize channels and programs to drive new free trials
Lead and grow a team of demand generation leaders – supporting them in their day-to-day work and their career growth.
Identify, test, and iterate on a wide variety of customer acquisition campaigns with your team of individual contributors.
Provide detailed results and recommendations to the leadership team on where the company should deploy its resources to acquire more customers.
Assist the Marketing and Sales teams by helping them identify and implement new strategies and tactics to achieve better results within our existing channels.
Manage and report out on demand generation campaign spend and ROI